Job Description

About Bharat Banking

The increasing income diversification, evolution of the tech stack, various government schemes to improve livelihoods, and

integrating the country via roads and the internet have provided solid tailwinds to the rural and semi urban (RUSU) or

Bharat markets.

To better capitalize on the growth runway and open the world of possibilities for the Bharat customer, the bank has set up

a separate Bharat Bank vertical. It is an amalgamation of products and geography, handling certain core products across the

country and all the products in the RUSU branches.

The objective is to accelerate the growth journey by expanding distribution reach via branches, partnerships, and digital

presence, creating tailored products and processes, and using the One Axis strategy to harness synergies in all parts of the

Bank to deliver to the Bharat customer.

The Bank also continues to focus on growing the book profitably by enhancing productivity, improving operational efficiency

to reduce cost,



and containing risk by leveraging technology such as AI and ML & rigorous portfolio monitoring.

About the Role

. You will be part of Distribution team under Bharat Banking Vertical

. You will be responsible for handling Bharat Bank Agenda of the Bank for Clusters & branches mapped i.e., Bharat

Bank Branches performance, RO Channel, Partnerships & key strategic initiatives in Bharat Branches of respective

clusters

Key Responsibilities

. You will be responsible for driving Asset disbursement budgets & Deposits from assigned Bharat Bank Branches . You will be responsible for Partnership channel/VLE activation for the assigned geographies & driving Asset disbursement budgets & Deposit budgets through the same. . You will be responsible for managing distribution BBRO Channel in your location i.e. Driving Activation, productivity of Assets and Cross Sell products (Liabilities, cards etc.) along with ensuring multi product sourcing. . Work on key Strate

📌 Bharat Banking: Area Head (India)
🏢 Axis Bank
📍 India