Job Requirements
Job Description – Training & After Sales Manager
International Business – Watches Division
Job Title
Training & After Sales Manager – International Business
Reporting to
Head of Operations
Role Purpose
The Training & After Sales Manager will be responsible for driving product knowledge, retail sales capability, customer experience standards, and after-sales service excellence across international markets. The role will work closely with distributor partners, retail teams, service franchisees, and internal stakeholders to ensure consistent brand experience, operational compliance, and revenue growth through commercial spare parts and service initiatives.
The incumbent will support retail capability building across multiple countries and ensure global service partners adhere to defined service, repair, warranty, and process standards.
Key Responsibilities
1. Product & Retail Sales Training
Design and deliver product, retail sales, and customer experience training programs for:
Distributor retail teams
Brand retail stores
Multi-brand outlet sales staff




Distributor trainers and service personnel
Conduct classroom, virtual, and on-the-job training across international markets.
Develop training calendars in alignment with business priorities and new product launches.
Create training content including:
Product manuals
Sales pitch guides
Brand storytelling modules
E-learning content (LMS)
Service process SOPs
Conduct product launch training for current collections and technologies.
Monitor training effectiveness through assessments, audits, mystery shopping feedback, and NPS(Net promoter score)
Distributor Development
Build strong engagement with distributor partners across key international markets.
Support implementation of global retail excellence standards.
Develop “Training Champs” programs for distributor training managers.
Support retail expansion projects through induction and onboarding training.
3. After Sales Service Management
Manage after-sales ser

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