Job Description: Content Marketing Specialist

Location: Bhubaneswar

Experience: 1–3 Years

Employment Type: Full time

Department: Marketing

About Aurassure

Aurassure is a pioneering environmental monitoring and intelligence company, providing real-time data and AI-powered analytics to help organisations proactively assess and manage environmental and health risks. Our integrated IoT-enabled devices, coupled with predictive insights, empower businesses and governments to make data-driven decisions that ensure compliance, safety, and sustainability.

Position Overview
This role requires a blend of creativity, storytelling, SEO expertise, and digital marketing acumen. You'll help improve Aurassure's visibility across search engines and AI-powered search platforms, strengthen our online reputation through newsroom content and community engagement, and support business growth by creating content that attracts, educates, and converts enterprise buyers.

Key Responsibilities

-
Create high-quality blogs, whitepapers, solution briefs, case studies, website content,



and marketing collateral to support lead generation.

-
Develop content for product pages, solution pages, landing pages, and campaign microsites.

-
Ensure regular updates of website content to keep it relevant and optimized.

-
Create and manage content across social media platforms, including planning, publishing, and community engagement.

-
Optimize content for SEO, AI search discoverability, and user search intent through keyword research and best practices.

-
Develop product messaging, solution briefs, brochures, one-pagers, and other sales enablement content.

-
Create newsroom articles, press releases, digital PR content, and media announcements.

-
Drive online brand engagement through LinkedIn, Reddit, Quora, and other relevant industry communities.

Required Qualifications

-
Bachelor's degree in Journalism, Communications, English, Marketing, or a related field.

-
1–3 years of experience in B2

📌 Content Marketing Specialist (Bhubaneswar)
🏢 Aurassure
📍 Bhubaneswar