Growth & Strategy- Sr Associate ( Performance Marketing) (Bengaluru)

Growth & Strategy- Sr Associate ( Performance Marketing) (Bengaluru)

16 Aug
|
Leading
|
Bengaluru

16 Aug

Leading

Bengaluru

The selected candidates will be responsible for driving performance outcomes for assigned client accounts. The role combines performance campaign expertise, strategic planning, and client relationship management to ensure seamless execution and consistent growth across digital channels. This position requires strong analytical thinking, clear communication, and the ability to approach problems with a structured, solution-oriented mindset.

What You’ll Do (Role & Responsibilities)

1. Campaign Strategy & Planning

- Develop performance marketing strategies based on client goals, market trends, and platform insights.

- Conduct account audits to identify gaps, opportunities, and strategic improvements.

- Build structured plans for audience segmentation, funnel approach, budget allocation, and campaign direction.

- Identify emerging trends, platform updates, and industry shifts to refine strategies continuously.

- Build data-driven strategies that improve ROAS, CTRs, CPLs, CAC, and overall campaign efficiency.

2. Client & Stakeholder Management

- Work closely with platform execution teams (Google, Meta, marketplaces, etc.) to ensure plans are implemented accurately.

- Serve as the primary point of contact for client interactions.

- Lead review calls, performance discussions, and strategy presentations.

- Translate client goals into actionable campaign roadmaps and ensure timely execution through internal coordination.

- Validate whether campaign changes, optimisations, and experiments are carried out as per strategy.

- Monitor execution progress and ensure timely implementation as planned.

3. Analysis, Insights & Reporting

- Monitor performance metrics and identify trends, anomalies, and improvement areas.

- Prepare structured reports with insights, next steps, and clear performance narratives.





- Evaluate the impact of optimisations and share strategic recommendations backed by data.

4. Problem Solving & Logical Thinking

- Diagnose issues related to performance drops, tracking, attribution, or funnel performance.

- Apply logical reasoning and a holistic understanding of digital ecosystems to propose effective solutions.

- Maintain a proactive approach to identifying risks and growth opportunities.

5. Holistic Marketing Understanding

- Strong grasp of marketing funnels, consumer behaviour, remarketing flows, audience expansion, and creative-performance relationships.

- Identify upsell opportunities during client conversations and recommend additional services offered by the company, such as influencer marketing, social media management, marketplace advertising, wherever relevant to the client’s growth.

- Exposure to marketplace platforms (Amazon, Flipkart, etc.), content marketing, or other digital marketing channels will be considered an added advantage.

Requirements

Requirements :

- Exceptional Communication skills that can make a client trust you in 5 minutes.

- 2–3 years of experience in performance marketing, growth strategy, or account management in the digital space.

- Good understanding of Google Ads, Meta Ads, and Marketplaces and Quick Commerce.

- Proven experience in client handling and strategy development.

- Logical thinker with robust problem-solving skills.

- Experience in handling clients in an agency or brand-side role.





- Ability to think in terms of growth.

- Basic understanding of landing pages, creatives, funnels, attribution, pixels etc.

Benefits

Why should you join us?

- In case you value the opportunity to work on real & challenging Marketing

problems

- In case you value high involvement from founders and learning from them

- In case you value having the autonomy to do things your way and not have to

worry about experimental failures

- In case you care about working alongside genuine, honest peers who will

have your back, no matter what

- In case you value contributing to the organisation beyond your call of duty;

and getting handsomely remunerated for the extra effort

- In case you believe in always learning and want an environment which will

invest into your learning for the long term

- In case you are looking for a place for the long term where you can keep

growing with the company (our first few hires from 5-6 years back, are still with the company

- In case you want to work on the cutting edge of marketing problems and use

the most cutting tools and strategies

Why shouldn't you join us?

- In case you are looking for a product company, ofcourse we aren't one

- In case you are looking for a very very structured corporate environment

where everyone is extremely clear on their role and ONLY has to do that. We

thrive as a bootstrapped company and hence like to be nimble about changes

and whatever is needed to be done to get ahead

- In case you are looking for the top bracket pay in the industry - we are not the

one for you. You may find hyper funded startups who can do that for you

Working Days: Monday to Friday (Onsite) + Saturday Half Day (WFH)

Location: Bommanahalli, Bangalore.

📌 Growth & Strategy- Sr Associate ( Performance Marketing) (Bengaluru)
🏢 Leading
📍 Bengaluru

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