About Eloit Innovations:

Eloit Innovations is a global leader in education
technology, dedicated to empowering educational institutions with
state -of -the -art, AI -powered tools. Our flagship product, Edisapp School ERP,
revolutionizes the management of K12 schools, ensuring efficient operations and
enhanced learning experiences. Join us in our mission to transform education
and make a significant global impact

Role Overview:

Eloit Innovations is seeking a talented and experienced
Digital Marketing Specialist to join our growing team. As a Digital Marketing
Specialist, you will play a pivotal role in driving our digital marketing
efforts, with a strong focus on Google Ads, paid advertising, and HubSpot
expertise. You will collaborate closely with our marketing and sales teams to
create and execute digital marketing strategies that maximize our online
presence and drive lead generation.

Key Responsibilities:

- HubSpot Expertise: Leverage HubSpot's marketing
automation platform to create and manage email marketing campaigns, lead
nurturing workflows, and other digital marketing initiatives. Ensure seamless
integration between HubSpot and other marketing tools.

- Google Ads Management: Create, optimize, and
manage Google Ads campaigns to increase brand visibility, drive traffic, and
generate high -quality leads. Monitor and analyze campaign performance, making
data -driven adjustments to achieve optimal results

- Paid Advertising: Develop and execute paid
advertising campaigns across various platforms, including social media and
display advertising. Implement A/B testing and other strategies to improve
campaign effectiveness and ROI.

- SEO and SEM: Collaborate with content creators
to optimize website content for search engines (SEO). Manage search engine
marketing (SEM) campaigns to enhance online visibility and drive targeted
traffic.





- Analytics and Reporting: Regularly analyze and
report on the performance of digital marketing campaigns using tools like
Google Analytics and HubSpot. Provide insights and recommendations for
continuous improvement.

- Lead Generation: Work closely with the sales
team to generate high -quality leads through digital marketing efforts.
Implement lead generation strategies and track lead conversion rates.

- Content Strategy: Contribute to the development
of content strategies that align with digital marketing initiatives, ensuring
consistent messaging and brand positioning.

- Budget
Management: Manage the digital marketing budget effectively,
allocating resources to campaigns that deliver the best results.