Job Title: Senior Executive / Assistant Manager/ Deputy Manager – BTL Marketing

Role : Individual contributor

Reporting to Dual
Reporting – Regional Head and HOD

Salary: 3 - 7 LPA

Work Mode :
Hybrid( Office + Field work )

Job
Location: Bangalore

Preferred Industry: Any Industry

Job Overview:

We are
looking for motivated and dynamic Promoters to represent our real estate
portfolio across Bangalore.This role focuses on identifying suitable
venues—such as office events and corporate spaces—for promotional activities
aimed at increasing brand visibility and generating high-quality leads for our
residential and commercial projects.

Qualifications:

· Bachelor’s degree in any discipline.

· 1–3 years in real estate promotions, BTL (Below The
Line) marketing, or customer-facing roles (preferably in retail, sales, or
hospitality).

Skills Required :

· Strong verbal communication skills.

· Energetic, confident, and personable with the
ability to engage strangers and maintain a positive attitude.

· Preferred good understanding of real estate market
trends and the ability to clearly communicate product features.

· Strong organizational skills with the ability to
manage leads and event logistics effectively.

· Ability to work independently as well as part of a
team.

· Should be able to stand for long hours and engage
with a large number of people at events and exhibitions.

· Must be comfortable working during weekends, public
holidays, and outdoor events.

· Distribute marketing materials such as brochures
and flyers in target areas.





· Collect customer details and ensure lead data is
accurate and complete.

· Coordinate with the sales team to ensure timely
follow-ups and site visits.

· Explain basic project details, amenities, and
location advantages to prospective buyers.

· Maintain a positive attitude and professional
appearance at all times.

· Assist in event setup and manage display materials.

· Provide daily reports on leads and feedback to the
marketing team.

Key Responsibilities:

On-Site
Promotion:

· Represent the real estate company at exhibitions,
events, malls, corporate hubs, and other high-footfall areas.

· Actively engage with potential customers, providing
them with information about available projects (residential and commercial).

· Explain project features, pricing, and benefits,
addressing all client inquiries with clarity and professionalism.

Lead
Generation:

· Engage visitors and prospects, gather their contact
details, and enter them into the lead database.

· Qualify leads by identifying their requirements and
matching them to available real estate options.

· Drive conversions by scheduling site visits for interested
clients, coordinating follow-ups with the sales team.

Marketing




& Branding:

· Distribute brochures, flyers, and promotional
material to potential buyers.

· Actively participate in marketing activities to
increase the visibility of ongoing projects.

· Ensure brand guidelines are maintained while
promoting the company’s real estate projects.

Customer
Interaction:

· Establish positive rapport with potential clients
and answer all their queries about real estate offerings.

· Provide a personalized experience for customers by
understanding their needs and guiding them through suitable options.

· Handle customer objections with empathy and
professionalism.

Report
Generation:

· Maintain daily records of leads generated, client
feedback, and conversion rates.

· Submit regular reports to the marketing and sales
teams about event performance and lead quality.

· Provide insights on market trends and customer
behaviour for strategic decision-making.

Event
Support:

· Assist in setting up and organizing promotional
events and on-site activities.

· Support the sales and marketing teams with various
tasks related to client engagement and project promotion.

· Ensure a positive and welcoming workplace for
visitors and prospective clients at all events.

Benefits
to employees:

· Robust incentive Scheme.

· Provident Fund.

· Paid Leaves + Festival Holidays.

· Medical Insurance + Personal Accident Insurance.

· Maternity and Paternity leaves.

· R & R program for best-performing employees.

📌 BTL Marketing (Bengaluru)
🏢 Important Business
📍 Bengaluru