Job Title: Assistant Digital Marketing Manager


Company: Ridhira Group


Location: Hyderabad


Experience: 3–6 Years


Industry Preference: Real Estate / Hospitality / Luxury / Wellness


About Ridhira Group:


Ridhira Group is a premium real estate and wellness brand focused on luxury villa communities, plotted developments, and hospitality experiences. The company emphasizes innovation, sustainability, and high -end lifestyle offerings.

Role Overview:


We are looking for a performance -driven Assistant Digital Marketing Manager to support and execute digital campaigns focused on lead generation, brand visibility, and customer engagement across real estate and hospitality verticals.

Key Responsibilities:


- Plan and execute digital marketing campaigns across platforms (Google, Meta, YouTube, etc.).

- Drive performance marketing campaigns focused on lead generation and ROI.

- Manage and optimize paid ads (Google Ads, Facebook/Instagram Ads).

- Monitor campaign performance using tools like Google Analytics, Meta Ads Manager, etc.

- Coordinate with creative and content teams for ad creatives, landing pages, and campaigns.

- Handle SEO & website optimization to improve organic traffic.

- Support CRM integration and lead tracking for better conversions.

- Manage email marketing and WhatsApp campaigns.

- Work closely with the sales team to ensure lead quality and conversion.

- Track and report campaign metrics (CPL, CTR, conversions, ROI).

Key Requirements:

- Bachelor’s/Master’s degree in Marketing, Digital Marketing, or related field.

- 3–6 years of experience in digital marketing (real estate/hospitality preferred).

- Hands -on experience in performance marketing and lead generation campaigns.

- Strong knowledge of Google Ads, Meta Ads, SEO, and analytics tools.

- Experience in managing landing pages and funnel optimization.

- Good analytical and problem -solving skills.

Preferred Skills:

- Experience with marketing automation and CRM tools.

- Knowledge of real estate or hospitality digital funnels.

- Strong coordination and communication skills.

- Ability to work in a fast -paced, target -driven setting.

Key Performance Indicators (KPIs):

- Cost per Lead (CPL)

- Lead quality and conversion rates

- Campaign ROI

- Website traffic and engagement

- Digital contribution to overall sales