Roles and Responsibilities:

- Lead the overall Cables Business with a focused sales and marketing strategy across LT/HT, MV, MVCC and related cable products.

- Drive revenue growth, market share, customer retention and expansion across PAN India.

- Manage key relationships with Transmission & Distribution Utilities, RE developers, EPCs and other strategic customers across B2G, B2B and B2C segments.

- Develop and execute annual business plans, sales forecasts and marketing strategies to achieve monthly and yearly targets.

- Build and expand the customer base, including distributors/agents, and identify new business opportunities.

- Conduct market research, competitor analysis and identify emerging customer/market needs.

- Oversee payment collection, monthly MIS and overall business performance.

- Lead strategic opportunities, customer negotiations and business closures.

- Drive new product development in collaboration with the Operations team and explore innovative/“Blue Ocean” opportunities.

- Build and develop the sales team with a long-term 5-year business growth plan.





- Represent the organization at industry conferences, exhibitions and technical forums.

Job Requirements:

- 16+ years of experience in Sales & Marketing, preferably in the Cable/Power industry. (or Other Related products)

- Strong product knowledge of LT/HT Cables, MV Cables, MVCC and related cable products.

- Proven experience handling Transmission & Distribution Utilities, RE Developers and Indian EPCs.

- Strong B2G, B2B and B2C sales experience.

- Established PAN-India customer network; international customer experience will be an added advantage.

- Strong expertise in business development, key account management, sales strategy and market expansion.

- Experience in distributor/agent management and channel development.

- Strong leadership, team-building and strategic planning capabilities.

- Ability to drive revenue growth, achieve sales targets and develop long-term business strategies.

- Should be creative, market-oriented and capable of identifying new business opportunities.

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📌 VP Sales and Marketing | Business Head (Mumbai)
🏢 WOW Softech
📍 Mumbai