Role- Cluster Business Manager- ME

Qualification- Any Graduation, Knowledge of finance industry, Experience of branch sales and operations in NBFCs.

Location- Thane, Ambernath

Experience- 10 to 15 Years in HL/LAP with Team Handling

Product- Mortgage, Home Loan, LAP

Key Behavioural Attributes-

- Financial Acumen
- Analytical Thinking
- Sales Orientation
- Team Handling

Resume share with- [email protected]

Mobile No- (phone hidden)

Role Purpose-

The purpose of this role is to drive and implement an effective marketing, branding and sales strategy for ME/Loan Against Property product and drive it with the team in the assigned Cluster in order to build SBFC into the trusted lender of choice, while ensuring sourcing is done from desired customer profiles.

Responsibilities-

Set up and run the business of Loan against Property (LAP) for the organization Conduct Daily by conducting daily, Weekly and Monthly sales planning.

- Effective communication of individual target and team target expectation to the team and plan accordingly.

- Adherence of daywise sales plan for market activities, Ensuring regular follow up to track progress and take corrective action.

- Ensuring proper planning and availability of resources in advance for all market activities (Door to Door marketing, Pamphlet distribution), coordinate with ABMs , and Branch staff, ensuring all the given Clusters are covered.

- Interact with branch operations team to check existing borrower (EB) customer calling for upselling.





Defining cluster based business strategy for LAP business and execution of the same, Planning & implementing competent sales plans for LAP to ensure cluster level goals are over achieved.

- Ensure achievement of the assigned target as per the business plan.

Create and drive Cluster specific marketing strategies to build the Brand of SBFC in the Cluster.

- Devise recent and creative ways of branding and lead generation (canopy, health camps, Lucky draws, Branding in Autos, Bus Stands etc.) which adapt to the unique requirements of the location and help increase brand visibility.

- Coming up with creative marketing strategies for existing customers (greeting cards and messages on festivals, collecting appreciation and suggestion letters from customers) in order to collect new customer references.

- Conduct competitor benchmarking in the Cluster and develop competing strategies.

Improve branch and area Sales efficiency and effectiveness.

- Proper Cluster wise planning for door to door/ shop to shop activities in Clusters to increase customer connect.

- Collect references from all customers and ensure timely calling and sending SMSs to all leads to increase conversion rate.

- Planning customer visits to old customers/ HNI customers who have closed accounts to bring them back to the SBFC.

- Follow up on interest collection to minimise penal charges for each customer and increase customer loyalty.

- Attend all trainings on policy and process changes as and when required.

📌 Cluster Business Head (Mumbai Suburban)
🏢 SBFC Finance
📍 Mumbai Suburban