About SFA Food & Pharma Ingredients

Established in 2001, SFA Food & Pharma Ingredients Pvt. Ltd. is a leading distributor of specialty ingredients for the Food, Nutraceutical and Pharmaceutical industries. We exclusively represent globally renowned manufacturers and bridge innovative ingredient technologies to the Indian market.

Our dedicated Pharmaceutical Business Unit focuses on introducing innovative pharmaceutical ingredients that improve formulation performance and patient compliance.

Our customers include leading pharmaceutical manufacturers, formulation development centers, contract manufacturing organizations (CMOs/CDMOs), nutraceutical companies and research organizations across India.

As our Pharmaceutical Business continues to expand rapidly, we are looking for passionate professionals to join our growing team.

Position Summary

We are looking for an energetic and technically inclined Technical Sales Executive to drive the growth of our Pharmaceutical Ingredients Business.

The role involves working closely with Formulation Scientists, R&D; teams, Purchase,

Production and Quality departments of pharmaceutical companies to introduce innovative ingredients and excipients and develop long-term business relationships.

The ideal candidate enjoys interacting with customers, possesses a consultative selling approach, has strong technical aptitude and is willing to travel extensively across India.

Key Responsibilities

1. Business Development

- Identify and develop new business opportunities within pharmaceutical, nutraceutical and contract manufacturing companies.
- Generate new customer leads through market research, networking and customer visits.
- Build long-term relationships with pharmaceutical companies across assigned territories.
- Achieve annual sales targets and business growth objectives.

2. Technical Promotion





- Promote specialty pharmaceutical ingredients and excipients to formulation scientists and technical teams.
- Conduct technical presentations, seminars and product demonstrations.
- Understand customer formulation challenges and recommend suitable excipient solutions.
- Position multifunctional excipients based on their technical and commercial advantages.

3. Project Management

- Identify formulation development projects at customer locations.
- Track projects from sample evaluation through laboratory trials, pilot batches and commercial approval.
- Coordinate with overseas principals for technical support whenever required.
- Maintain regular follow-up until commercial conversion.

4. Customer Relationship Management

- Build solid relationships with:

o Formulation Development (R&D;)

o Purchase o Production o QA/QC o Supply Chain

- Understand customer requirements and provide appropriate technical and commercial support.
- Resolve customer queries in coordination with internal and overseas technical teams.

5. Market Intelligence

- Monitor pharmaceutical market trends and identify emerging formulation opportunities.
- Study competitor products and positioning.
- Collect market feedback to support future product development and business expansion.
- Identify new therapeutic segments and dosage forms suitable for our excipient portfolio.

6. Marketing Activities

- Represent the company at pharmaceutical exhibitions, conferences,



seminars and technical workshops.
- Conduct customer meetings and product awareness programs.
- Support digital marketing initiatives through technical content and presentations.

7. Reporting

- Maintain customer visit reports, CRM updates and project pipeline.
- Submit weekly activity reports and monthly business reviews.
- Forecast customer demand and support inventory planning.

Key Performance Indicators (KPIs)

The successful candidate will be evaluated on:

- New customer acquisition
- Number of technical presentations conducted
- Samples introduced
- Sample-to-commercial conversion ratio
- Active formulation projects
- Sales revenue achievement
- Customer retention
- CRM compliance

Qualifications

Essential

- Bachelor's Degree in Pharmacy (B.Pharm)
- Direct sales experience in Pharmaceutical Ingredients or Excipients is required

Preferred

- M.Pharm
- Candidates with formulation or Pharmaceutical ingredient sales exposure will be preferred.

Experience

- 1–5 years experience in Pharmaceutical Excipients or Ingredients Sales
- Candidates with prior exposure to Formulation Development and customer-facing responsibilities will have an added advantage.

Desired Skills

- Strong technical aptitude
- Excellent communication and presentation skills
- Consultative selling approach
- Relationship-building ability
- Negotiation skills
- Scientific literature interpretation
- Customer-centric mindset
- Self-motivated and result-oriented
- Good planning and follow-up skills
- Proficiency in Microsoft Office, CRM software and presentation tools (PowerPoint,

Canva, etc.)

Travel Requirements

- Willingness to travel extensively across assigned territories
- Participation in domestic and international exhibitions, conferences and customer meetings as required.

📌 Technical Sales Executive (Mumbai)
🏢 SFA Food and Pharma Ingredients
📍 Mumbai