Social Media Marketing SpecialistLocation: Hyderabad

Experience: 2–4 Years

Employment Type: Full-Time

Department: Marketing & Digital

Job OverviewWe are looking for a Social Media Specialist who combines strong marketing thinking, creativity, client management, and execution skills. The role involves understanding a client’s business, developing social media and marketing campaigns, coordinating with creative and production teams, and ensuring that campaigns are executed effectively to drive business growth.

The ideal candidate should be able to think beyond simply posting content. They should understand why a campaign is being created, who it is targeting, what action it should generate, and how its performance contributes to the client’s business.

Key Responsibilities1. Client Management & Strategy

- Meet clients regularly to understand their business, goals, target audience, and marketing requirements.
- Present campaign ideas and social media strategies that can contribute to business growth.
- Translate client objectives into practical content and campaign strategies.
- Build strong relationships with clients and act as the primary point of coordination for social media activities.
- Discuss campaign performance and recommend improvements based on results.

2. Campaign & Content Planning

- Develop creative campaign concepts based on client business objectives.
- Prepare content ideas, content banks, campaign themes, and creative directions.
- Identify content opportunities based on trends, seasons, occasions, offers, and business priorities.
- Develop monthly and weekly social media content plans.
- Prepare and maintain posting calendars with clear timelines and content requirements.
- Ensure every piece of content has a clear objective, such as awareness, engagement, enquiries, leads, footfalls, bookings, or sales.

3. Content Production & Execution

- Coordinate with videographers,



designers, editors, and the production team to execute planned content.
- Plan and coordinate shoots based on campaign concepts.
- Brief the production team on concepts, scripts, references, shoot requirements, and expected output.
- Participate in shoots and ensure concepts are executed as planned.
- Review content before publishing and ensure it meets the campaign objective and brand standards.
- Follow up with the production team to ensure timely delivery of content.

4. Social Media Management

- Manage clients’ social media handles and ensure consistent publishing.
- Schedule and publish posts, reels, stories, and other relevant content.
- Ensure captions, hashtags, creatives, videos, and publishing formats are appropriate for each platform.
- Monitor comments, messages, audience engagement, and overall page activity.
- Keep social media pages active, relevant, and aligned with the brand strategy.
- Stay updated with social media trends, features, formats, and platform changes.

5. Performance & Business Growth

- Monitor social media performance and understand how content contributes to business objectives.
- Coordinate with clients or their teams to check CRM data and track live business growth.
- Monitor relevant metrics such as leads, enquiries, bookings, footfalls, conversions, and engagement.
- Identify high-performing campaigns and content and use the insights to improve future campaigns.
- Focus on business outcomes rather than measuring success only through likes and followers.

6.



Business Development

- Meet prospective clients and understand their marketing challenges and business requirements.
- Consult prospects on how digital marketing and social media can help their business.
- Present relevant marketing ideas, campaign concepts, and potential solutions.
- Support the business development process by converting marketing discussions into actionable opportunities.

Required Skills & Competencies
- Solid understanding of digital marketing and social media marketing.
- Strong creative and strategic thinking.
- Ability to develop effective campaign and content concepts.
- Excellent communication and client-handling skills.
- Ability to confidently present ideas to clients and prospects.
- Strong coordination, follow-up, and execution skills.
- Understanding of content production and social media workflows.
- Ability to connect marketing activities with measurable business outcomes.
- Good organizational and time-management skills.
- Ability to manage multiple clients and campaigns simultaneously.
- Comfortable working with videographers, designers, editors, and other creative teams.
- Good knowledge of Instagram, Facebook, YouTube, LinkedIn, and other relevant platforms.

Ideal CandidateThe ideal candidate is marketing-minded, creative, proactive, and confident in dealing with clients. They should be capable of taking ownership of the complete process:

Understanding the Business → Developing the Campaign → Planning the Content → Coordinating the Shoot → Publishing the Content → Tracking Results → Improving the Campaign.

- This role is suited for someone who wants to take ownership of strategy, client communication, content planning, production coordination, and social media execution, rather than someone who only handles posting and page management.

📌 Social Media Marketing Specialist (Hyderabad)
🏢 Swift Radiant
📍 Hyderabad