Company: Marketology (Alkanova Technologies OPC Pvt Ltd)

Website: www.marketology.co.in

Job Type: Full-Time

Location: Remote

Experience: 2 - 5 years

About Marketology

Marketology is a B2B and Industrial Marketing Agency helping manufacturing and technology companies build predictable organic and digital lead-generation engines.

We are looking for a results-driven SEO Specialist who can independently manage SEO across multiple client websites, develop strategic SEO roadmaps, and drive measurable organic growth.

This role goes beyond basic on-page SEO. You will be responsible for SEO strategy, keyword research, technical and on-page optimization, backlink acquisition, content opportunities, and emerging AI/LLM search visibility.

What You'll do:

SEO Strategy and Planning

- Develop and execute SEO strategies for multiple B2B, industrial and technology websites.
- Create 3–6 month SEO roadmaps based on business objectives and search opportunities.
- Identify organic growth opportunities and prioritize activities based on potential impact.
- Monitor competitors and identify gaps in rankings, content, backlinks and search visibility.
- Track SEO performance and continuously optimize the strategy.

Keyword Research and Content Planning

- Conduct comprehensive keyword research using tools such as Semrush, Ahrefs, Google Search Console and Keyword Planner .
- Identify high-intent commercial, informational and long-tail keywords.
- Develop keyword clusters, topic clusters and content opportunities.
- Map keywords to existing and recent website pages.
- Identify opportunities for programmatic and scalable SEO where relevant.

Backlink and Off Page SEO:

- Develop and execute effective backlink acquisition strategies.
- Identify relevant, authoritative websites and industry platforms for link-building opportunities.
- Plan guest posting, digital PR, resource links, industry directories and other ethical link-building campaigns.




- Conduct competitor backlink analysis.
- Monitor backlink quality and maintain a healthy link profile.
- Focus on quality and relevance rather than simply increasing backlink volume.

On page and Technical SEO:

- Optimize website structure, URLs, title tags, meta descriptions, headings, internal linking and content.
- Identify technical SEO issues affecting crawling, indexing and rankings.
- Work on Core Web Vitals, site architecture, canonicalization, schema and structured data.
- Analyze Google Search Console and Google Analytics data.
- Coordinate with developers and content teams to implement SEO recommendations.

AI & LLM Search Optimization

- Stay ahead of the rapidly evolving AI Search / Generative Search / LLM SEO landscape.
- Develop strategies to improve visibility across AI-powered search experiences and LLM-generated answers.
- Explore AEO (Answer Engine Optimization), GEO (Generative Engine Optimization) and entity-based SEO.
- Optimize content to improve the likelihood of being referenced or surfaced by AI search systems.
- Track changes in search behavior as Google and AI-driven search evolves.

Reporting and Growth

- Track keyword rankings, organic traffic, impressions, clicks, conversions and backlinks.
- Prepare monthly SEO performance reports with actionable insights.
- Demonstrate how SEO activities contribute to business growth and lead generation.
- Test, measure and continuously improve SEO campaigns.

What we are looking for:

- 2–5 years of hands-on SEO experience.




- Experience managing multiple websites/projects simultaneously .
- Strong understanding of technical, on-page and off-page SEO.
- Excellent keyword research and competitor analysis skills.
- Practical experience with backlink strategy and link acquisition.
- Strong understanding of Google Search Console and Google Analytics.
- Experience with Semrush / Ahrefs / Screaming Frog or similar tools.
- Good understanding of WordPress and basic HTML.
- Ability to analyze data and convert insights into actionable SEO strategies.
- Strong written communication and analytical skills.
- Willingness to experiment with new SEO and AI/LLM search strategies.

You'll Have an Advantage If You Have

- Experience with B2B, Industrial, Manufacturing, SaaS or Technology SEO .
- Experience generating organic leads, not just traffic.
- Experience with international SEO, especially US/UK markets .
- Knowledge of programmatic SEO.
- Experience with schema markup and structured data.
- Understanding of AEO / GEO / LLM optimization .
- Experience working with multiple clients or an SEO agency.
- A proven track record of taking websites from low visibility to meaningful organic growth.

Why Join Marketology?

- Work on multiple B2B and industrial websites across different industries.
- Work directly on real SEO growth challenges rather than repetitive SEO tasks.
- Get exposure to AI Search, LLM SEO and emerging organic search strategies .
- Opportunity to build and execute SEO strategies independently.
- Work in a performance-focused marketing environment.
- Monthly bonus for each client signed up.

How to Apply If you are someone who doesn't just "do SEO" but thinks about how SEO can generate business , we'd love to hear from you.

Send us your CV along with examples of websites/projects you've worked on and the SEO results you achieved. Email: [email protected]

📌 SEO Lead (Mumbai)
🏢 Marketology
📍 Mumbai