We are looking for an experienced Senior Sales Manager – Online Sales (K12) to lead a high-performing team of Academic Counselors/Inside Sales Executives responsible for driving student enrollments through virtual consultations. The ideal candidate should have a proven track record in B2C online sales, team management, revenue ownership, and customer acquisition within the K12 EdTech segment.
Key Responsibilities
Team Management
- Lead, mentor, and manage a team of Inside Sales Executives/Academic Counselors.
- Set and monitor daily, weekly, and monthly sales targets.
- Conduct regular performance reviews, coaching sessions, and one-on-one feedback.
- Drive team productivity and ensure consistent target achievement.
- Hire, onboard, and train current team members.
Online Sales & Revenue
- Drive revenue through online consultations and virtual sales.
- Manage the complete sales lifecycle from lead allocation to enrollment.
- Improve lead-to-enrollment conversion through effective sales strategies.
- Monitor and optimize the sales funnel to maximize revenue.
- Handle customer escalations and support the team in closing high-value opportunities.
Performance Monitoring & Reporting
- Monitor and analyze key sales KPIs, including:
- Revenue
- Lead Conversion Rate
- Enrollment Rate
- Sales Productivity
- Talk Time
- Follow-up Effectiveness
- Customer Acquisition
- Prepare daily, weekly, and monthly MIS reports.
- Analyze sales data to identify trends, gaps, and improvement opportunities.
Coaching & Quality
- Conduct regular sales training, role plays, and objection-handling sessions.
- Improve sales pitches and customer engagement techniques.
- Ensure adherence to sales processes, quality standards, and compliance guidelines.
Cross-functional Collaboration
- Collaborate with Marketing, Product, Operations, and Customer Success teams.
- Share customer feedback and market insights to improve campaigns and product offerings.
- Work closely with stakeholders to enhance the customer journey and overall sales performance.