Location: Jaipur

Experience: 4–6 years

Employment Type: Full-time

Company: Eplanet Soft

ABOUT THE ROLE

Eplanet Soft is looking for an experienced Senior Performance Marketer with strong expertise in Meta Ads, paid social strategy, lead generation, conversion optimization, audience targeting, and campaign scaling.

The ideal candidate should be able to independently plan, launch, manage, analyze, and optimize Meta advertising campaigns across multiple client accounts.

We are looking for someone who goes beyond boosting posts or generating cheap leads. The candidate should understand how to connect campaign strategy, audience targeting, creatives, landing pages, tracking, lead quality, and business objectives to deliver measurable growth.

KEY RESPONSONSIBILITIES

- Plan, launch, manage, and optimize Meta Ads campaigns across Facebook and Instagram.
- Manage lead generation, conversion, traffic, engagement, remarketing, awareness, and sales campaigns based on business objectives.
- Develop campaign strategies based on audience, industry, geography, funnel stage, budget, and client goals.
- Structure campaigns effectively across campaigns, ad sets, audiences, placements, and creatives.
- Manage advertising budgets across multiple campaigns and client accounts.
- Optimize campaigns for CPL, CPA, ROAS, conversion rate, revenue, and lead quality.
- Analyze campaign performance and identify opportunities for improvement and scaling.
- Develop audience targeting strategies using interests, demographics, custom audiences, lookalike audiences, website visitors, engagement audiences, and customer data.
- Build effective prospecting and remarketing funnels.
- Conduct regular creative testing across images, videos, messaging, hooks, offers, and CTAs.
- Identify creative fatigue and recommend new creative directions.
- Work closely with designers, video editors, and content teams to develop performance-focused advertising creatives.
- Monitor campaign frequency, reach, CPM, CTR, CPC, conversion rate, CPL, CPA, and ROAS.
- Identify wasted spend and take corrective action.
- Scale successful campaigns while maintaining performance and lead quality.
- Analyze landing pages and recommend improvements to increase conversion rates.
- Track lead quality and work with internal teams or clients to optimize campaigns based on downstream results.
- Prepare weekly and monthly performance reports with actionable insights.
- Communicate campaign performance, opportunities, and challenges clearly to stakeholders and clients.

META ADS EXPERTISE The candidate should have strong hands-on knowledge of:

- Meta Ads Manager
- Facebook Ads
- Instagram Ads
- Lead generation campaigns
- Website conversion campaigns
- Sales campaigns
- Traffic campaigns
- Engagement campaigns
- Video campaigns
- Remarketing
- Custom audiences
- Lookalike audiences
- Advantage+ audiences
- Advantage+ placements
- Advantage+ campaigns
- Campaign Budget Optimization
- Ad Set Budget Optimization
- Dynamic creatives
- Creative testing
- Audience testing
- Campaign scaling

PERFORMANCE MARKETING SKILLS The candidate should understand that successful performance marketing is about business outcomes, not vanity metrics.

Key performance areas include

- Cost per lead
- Cost per qualified lead
- Cost per acquisition
- Return on ad spend
- Conversion rate
- Lead quality
- Customer acquisition cost
- Revenue
- Marketing funnel performance
- Budget efficiency
- Landing-page conversion rate

The candidate should be able to determine why a campaign is performing well or poorly and translate data into clear optimization actions.

CREATIVE STRATEGY





Creative performance is a critical part of Meta advertising.

The candidate should be able to:

- Identify which creative formats are performing best.
- Develop testing plans for images, videos, Reels, carousels, and other formats.
- Write or provide direction for strong hooks, headlines, primary text, and CTAs.
- Collaborate with graphic designers and video creators on advertising concepts.
- Develop multiple creative angles around pain points, benefits, features, testimonials, offers, and use cases.
- Identify creative fatigue before performance declines significantly.
- Recommend new creative variations based on performance data.
- Understand the difference between organic social media creatives and conversion-focused paid advertising creatives.

AUDIENCE AND FUNNEL STRATEGY

- Build prospecting, consideration, and remarketing strategies.
- Develop custom audiences based on website visitors, leads, customers, social engagement, and video viewers.
- Build and test lookalike audiences.
- Develop audience exclusions to reduce wasted spend.
- Segment campaigns based on geography, service, product, intent, and funnel stage.
- Create retargeting strategies for users who have interacted but not converted.
- Analyze audience performance and allocate budgets accordingly.

TRACKING AND ANALYTICS The candidate should have working knowledge of:

- Meta Pixel
- Meta Events Manager
- Conversions API
- Google Analytics 4
- Google Tag Manager
- UTM tracking
- Website event tracking
- Lead-form tracking
- CRM lead tracking
- Offline conversion tracking concepts
- Attribution models

The candidate should be able to identify basic tracking issues and coordinate with development teams when technical implementation is required. LANDING PAGE AND CRO The candidate should understand how landing-page experience affects advertising performance.

Responsibilities include

- Review landing pages for messaging, relevance, usability, and conversion potential.
- Analyze landing-page conversion rates.
- Recommend improvements to headlines, offers, CTAs, forms, page layouts, and messaging.
- Ensure alignment between the advertisement and landing-page experience.
- Support A/B testing initiatives.
- Identify potential causes of high traffic but low conversion rates.
- Work with design and development teams to improve conversion performance.

CAMPAIGN SCALING The candidate should be capable of scaling campaigns without simply increasing budgets.

Responsibilities include

- Identify campaigns ready for scaling.
- Scale budgets based on performance and conversion data.
- Test horizontal and vertical scaling strategies.
- Expand successful audience segments.
- Introduce new creative variations during scaling.
- Monitor performance closely after budget changes.
- Maintain acceptable CPL, CPA, and ROAS while scaling.
- Recommend budget reallocation across campaigns based on business performance.

AI AND AUTOMATION The candidate should be comfortable using AI and automation to improve campaign efficiency.

Experience with the following will be an advantage:

- AI-assisted ad copy creation
- Creative ideation
- Audience research
- Campaign analysis
- Automated reporting
- Creative variation generation
- Meta automated campaign features
- Automated rules




- AI-assisted performance analysis

The candidate should understand when automation can improve performance and when manual intervention is required.

CLIENT AND STAKEHOLDER MANAGEMENT

- Participate in campaign strategy and performance meetings.
- Present results in clear business language.
- Explain performance using metrics that matter to the business.
- Communicate opportunities, challenges, and recommended actions.
- Set realistic expectations around CPL, CPA, ROAS, budgets, testing, and scaling.
- Work closely with content, design, video, SEO, development, and account management teams.
- Handle multiple client accounts while maintaining campaign quality and timely communication.

REQUIRED SKILLS

- 4–6 years of hands-on performance marketing experience.
- Strong expertise in Meta Ads Manager.
- Proven experience managing Facebook and Instagram advertising campaigns.
- Robust experience with lead-generation and conversion-focused campaigns.
- Experience managing significant monthly advertising budgets.
- Strong knowledge of campaign structure, audience targeting, and remarketing.
- Experience optimizing campaigns based on CPL, CPA, ROAS, conversion rate, and lead quality.
- Strong understanding of creative testing and optimization.
- Working knowledge of Meta Pixel and Events Manager.
- Understanding of Conversions API and conversion tracking.
- Working knowledge of Google Analytics 4 and Google Tag Manager.
- Good understanding of landing-page optimization and conversion rate optimization.
- Strong analytical and problem-solving skills.
- Strong Excel or Google Sheets skills.
- Ability to manage multiple client accounts.
- Good communication and presentation skills.

PREFERRED SKILLS

Experience in any of the following will be an advantage:

- US-market advertising
- B2B lead generation
- SaaS campaigns
- Healthcare marketing
- eCommerce advertising
- Multi-location lead generation
- International campaigns
- High-budget Meta Ads accounts
- CRM integrations
- Offline conversion tracking
- Conversions API implementation
- Looker Studio
- Google Ads
- LinkedIn Ads
- Marketing automation
- AI-assisted performance marketing workflows

PERFORMANCE EXPECTATIONS The Senior Performance Marketer will be expected to contribute toward:

- Growth in qualified leads and conversions.
- Improvement in lead quality.
- Reduction in cost per qualified lead.
- Improvement in CPA and ROAS.
- Higher landing-page conversion rates.
- Efficient utilization of advertising budgets.
- Reduced wasted ad spend.
- Successful scaling of high-performing campaigns.
- Stronger creative performance.
- Better campaign tracking and attribution.
- Consistent campaign optimization.
- Clear and actionable reporting.

WHAT WE ARE LOOKING FOR

We are looking for someone who thinks beyond:

"How can we get cheaper leads?"

The right candidate should also think:

"Are these the right leads?"

"Which audiences are actually converting into business?"

"Which creative angle is driving the best results?"

"Where are we wasting budget?"

"How can we scale this campaign while maintaining lead quality?"

"How can paid social contribute directly to revenue and business growth?"

The ideal candidate will combine Meta Ads expertise, creative thinking, analytical ability, conversion optimization, tracking knowledge, and commercial understanding to deliver measurable growth.

WHY JOIN EPLANET SOFT

- Opportunity to manage diverse performance marketing accounts.
- Work across multiple industries and business models.
- Collaborate closely with creative, video, content, SEO, development, and strategy teams.

📌 SENIOR PERFORMANCE MARKETER – META ADS (Jaipur)
🏢 Eplanet Soft - EP Soft
📍 Jaipur