Talasha has been mandated to hire a Senior Manager- Performance Marketing (Amazon Advertising) for an e-commerce growth accelerator based in Bengaluru. It helps consumer brands scale and sell products across online marketplaces & quick-commerce
Responsibilities -
- Build & own a robust performance marketing strategy for amazon, flipkart PPC campaigns as well as for quick commerce for diverse clients
- Deliver the ROI/ROAS targets & own the performance marketing P&L; for the client businesses
- Partner with the leading marketplaces to create competitive Joint Business Plans, DSPs, etc
- Brief the creative team with a strong conversion lens, translating data into sharper hooks, formats, offers and audience angels
- Run structured, always-on AB/B testing across audiences, placements, creatives, bidding strategies, landing pages & promotional constructs
- Build and maintain a live performance dashboard with clear visibility for the leadership team
- Identify drops, anomalies or scale opportunities early and respond with clarity
- Study competitor strategy & align with evolving marketing benchmarks
- Optimise the pricing strategies, deals & sales promotions
- Collaborate & partner with inventory, supply chain, catalogue & customer service teams to ensure the optimal customer experience
Good to have -
- At Least 5 years experience in amazon advertising strategy (AMS) & quick commerce marketing
- Experience in owning the amazon marketing P&L;
- Experience in advertising agencies in client facing roles will be preferred