We are looking for a dynamic and result-oriented Senior Manager, Business Development Industrial Relations to drive lead generation, client engagement, and sales growth. The candidate will be responsible for driving enterprise business development, building relationships with industry associations and corporate stakeholders, and creating & supporting key marketing initiatives.

The role requires a confident and articulate professional who can network effectively, understand customer requirements, deliver clear product pitches, influence decision-makers, and convert relationships into business opportunities.

Responsibilities

- Drive enterprise business development and generate new business opportunities.
- Build relationships with industry associations, corporate stakeholders, and strategic partners.
- Represent the organization at conferences, exhibitions and networking forums.
- Deliver effective product presentations and business pitches.
- Coordinate marketing campaigns, promotional activities and corporate events.
- Manage customer relationships, negotiations and opportunity follow-ups.
- Conduct market and competitor analysis to identify new growth areas.
- Coordinate with internal teams for proposals, demonstrations, and business closures.
- Manage and guide business development team members.
- Travel pan-India for customer meetings, events, business development, and client relationship management.

During your time with Us, you will- 1. Business Development-

- Identify and develop current enterprise business opportunities.
- Build and maintain a strong pipeline of prospective customers and strategic partners.
- Understand customer requirements and position the company's products and solutions accordingly.
- Prepare and deliver compelling product presentations, proposals and business pitches.
- Coordinate with internal technical, product, sales and management teams for opportunity closure.
- Follow up with prospective customers and stakeholders to move opportunities through the sales cycle.
- Support commercial discussions, negotiations and contract closure.

2. Industry Associations and Networking-





- Develop and maintain relationships with industry bodies, trade associations, chambers of commerce and professional networks.
- Represent the company at industry forums, conferences, exhibitions, seminars and networking events.
- Identify relevant association memberships, committees, working groups and speaking opportunities.
- Build relationships with senior corporate executives, policymakers, consultants, channel partners and industry influencers.
- Leverage professional networks to generate leads, partnerships and brand visibility.

3. Marketing and Brand Promotion

- Support the development and execution of B2B and enterprise marketing initiatives.
- Coordinate the creation of marketing collateral, presentations, brochures, case studies and campaign content.
- Work with the marketing team to strengthen the company's positioning in target markets.
- Identify market trends, customer needs, competitor activities and emerging business opportunities.
- Support digital marketing, thought-leadership and industry-engagement initiatives.
- Ensure consistent and professional communication of the company's value proposition.

4. Event Management

- Plan and organize conferences, exhibitions, roundtables, seminars, webinars, customer meetings and corporate events.
- Coordinate with venues, industry bodies, speakers, partners, vendors and internal teams.
- Develop event agendas, invitation lists, promotional plans and post-event follow-up activities.
- Ensure effective lead generation and stakeholder engagement from business events.
- Track event outcomes, leads generated and potential business opportunities.

5. Stakeholder and Relationship Management

- Build long-term relationships with enterprise customers,



partners and industry stakeholders.
- Communicate confidently with senior management and key decision-makers.
- Use strong negotiation, persuasion and stakeholder-influencing skills to achieve business objectives.
- Handle multiple stakeholders and coordinate activities across internal and external teams.
- Maintain regular communication with customers and ensure timely resolution of business-related concerns.

6. People Management

- Guide and manage junior business development or marketing team members.
- Allocate responsibilities and monitor team performance.
- Support team members in customer meetings, presentations and negotiations.
- Develop a collaborative, accountable and performance-driven work environment.
- Provide regular progress updates and business reports to management.

Required Qualifications and Skills-

- MBA or PGDM in Marketing or Business Development.
- 5 to 10 years of relevant experience in enterprise business development, B2B marketing, industry relations, or corporate affairs.
- Demonstrated experience in networking with industry associations and senior business stakeholders.
- Proven capability in product pitching, lead generation, negotiations and business closures.
- Experience in organizing conferences, exhibitions, seminars or corporate events.
- Comfortable with frequent travel.
- Experience in managing or mentoring team members will be preferred.
- Confident, articulate, professional and capable of independently representing the organization.

Expected Outcomes

- Development of a strong enterprise business pipeline.
- Increased engagement with industry bodies and corporate stakeholders.
- Generation of qualified leads through networking, marketing and events.
- Improved brand visibility in relevant industry forums.
- Effective product positioning and customer presentations.
- Successful coordination and execution of business events.
- Conversion of strategic relationships into measurable business opportunities.
- Effective management and development of the Sales and Business Development team.

📌 Senior Manager-Business Development Manager, Industrial Relations (Noida)
🏢 Probus Smart Things
📍 Noida