Principal Accountabilities -

Social Media Marketing

- Manage social media brand pages and ensure high level of engagement on digital brand properties
- Plan, ideate, create and execute social media calendars and posts
- Conceptualize and work with agencies to create brand content and digital collateral
- Write ad copies, and social media copies for the media campaigns and SMM platforms
- Research industry-related topics and pitch for new blog ideas. Create, conceptualize and proofread blog content for relevant topics
- Script writing for AVs and documentaries and forming Long-term content strategy and marketing ideas
- Ability to adhere to the brand voice, research, and identify target audience preferences and trends
- Write marketing copy to promote our products/services

Website Management & SEO
- Create and curate blogs for various sites and align with SEO requirements by digital marketing teams.
- Work with agencies regularly to maintain SEO and SEM practices.
- Ensure that all communication collaterals (within and outside the team) follow brand standards and guidelines.

Software and hardware skills
- Basic knowledge of Premier Pro, Adobe audition,



Adobe suite for video and audio editing
- Basic knowledge of Photography and Videography for online content creation

Online Reputation Management (ORM)
- Observe and manage online reputation on all social media platforms and work with agencies for suitable responses
- Proactive response ready mechanism built in for crisis communication.

Multimedia creation
- Video and photo editing skills will be a plus
- Develop presentations, reports, films, AVs and video concepts for various projects, and internal reviews

Candidate Specifications -
- The ideal candidate should be well versed in writing Hindi copies for social, campaigns, blogs and other platforms as well, while being good at the English counter-parts as well.
- Must have excellent content creation/language/writing skills
- Should have excellent communication skills, strong interpersonal skills, a natural drive to achieve, and positive execution skills
- Ability to lead projects on their own and adhere to tight delivery deadlines

📌 Senior Executive/ Assistant Manager - Social & Content (Chennai)
🏢 TAFE - Tractors and Farm Equipment
📍 Chennai