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RESPONSIBILITIES

- Own end-to-end Digital Marketing Strategy across SEO, Email Marketing, SMS Marketing, Affiliate Marketing, Influencer Marketing, and Community Marketing channels
- Identify and activate compliant Advertising Channels, including Age-Gated Programmatic Advertising, DSPs (Demand-Side Platforms), Industry Publications, and other regulated media opportunities
- Lead SEO Strategy including Keyword Research, On-Page SEO, Technical SEO Audits, Content Planning, Content Calendar Management, and Link Building for the US market
- Build and manage Email Marketing Automation using Klaviyo, Mailchimp, or similar platforms with Age Verification Workflows, Customer Journeys, Lifecycle Marketing, and CAN-SPAM Compliance
- Execute TCPA-Compliant SMS Marketing Campaigns, including Opt-In/Opt-Out Management, Marketing Automation Flows, and customer engagement campaigns
- Manage Affiliate Marketing Programs and Influencer Partnerships while ensuring FTC Compliance, Disclosure Requirements, and performance tracking
- Grow and manage Organic Social Media Marketing across compliant platforms including Instagram, YouTube, Twitter/X, Reddit, and Discord
- Own Marketing Analytics and reporting by tracking CAC (Customer Acquisition Cost), LTV (Customer Lifetime Value), ROAS (Return on Ad Spend), Email KPIs, SMS KPIs, Website Traffic, and Organic Growth Metrics
- Manage Marketing Budgets, allocate resources efficiently, and provide Team Leadership, Mentorship,



and performance reviews for junior marketing team members
- Monitor Regulatory Compliance, Industry Regulations, and changing market requirements; adapt marketing strategies based on compliance updates

REQUIRED SKILLS

- 4–5 years of experience in Digital Marketing, Growth Marketing, Performance Marketing, or related fields
- Experience working in Regulated Industries with knowledge of compliance-driven marketing environments
- Robust understanding of Advertising Compliance, Industry Regulations, Platform Policies, and Consumer Marketing Restrictions
- Advanced SEO Expertise with hands-on experience using Ahrefs, SEMrush, Google Search Console, Keyword Analysis Tools, and Technical SEO Platforms
- Strong Email Marketing and Marketing Automation experience using Klaviyo, Mailchimp, or similar CRM/ESP Platforms
- Experience with SMS Marketing Platforms such as Postscript, Attentive, or similar customer engagement tools
- Hands-on experience managing Affiliate Networks, Partner Marketing Programs, and Influencer Marketing Campaigns
- Proficiency in Google Analytics 4 (GA4), Shopify, Marketing Dashboards, Data Analysis, and Performance Reporting
- Strong Data-Driven Decision Making, Marketing Attribution, Conversion Optimization, and Customer Lifecycle Management skills
- Experience in Team Management, Leadership, Mentoring, and cross-functional collaboration

📌 Senior Digital Marketing Manager (Ahmedabad)
🏢 Kyara consulting
📍 Ahmedabad