SEO / AEO / GEO Specialist

Location: Remote Type: Full-time Experience: 1–3 years Reports to: Founder & CEO

About Ostello

Ostello is a live language learning marketplace connecting students with verified educators across Spoken English, IELTS, French, German, and Spanish — think "the Uber of live language learning." We're profitable, growing fast (targeting ₹8 Cr GMV over the next 12 months), and expanding into the UAE market. We've cracked paid acquisition (4.2x blended ROAS on Meta); now we're going all-in on owned, compounding organic growth through Search, Answer Engines, and Generative Engines.

Why This Role Exists

Search behavior is shifting fast — from traditional Google queries to AI answer engines (ChatGPT, Perplexity, Gemini, Google AI Overviews) and voice/chat-based discovery. Most companies are still playing catch-up. We want to build this muscle early and own it, rather than bolt it on later. This is a from-scratch, high-ownership role — you'll be the first dedicated hire in this function, working directly with the founder.

We're deliberately looking for someone raw and hungry over "experienced but stale." If you're early in your career, self-taught, obsessive about how search and AI answer engines actually work, and want to build a category-defining skill (GEO barely has senior practitioners yet — you can be one of the first), this is for you.

What You'll Own

- SEO (Search Engine Optimization): On-page, technical, and content SEO for ostello's website and landing pages (India + upcoming UAE market) — keyword research, site structure, internal linking, page speed/Core Web Vitals, schema markup.
- AEO (Answer Engine Optimization): Structuring content so it gets pulled into featured snippets, People Also Ask, voice search results, and direct answer boxes.
- GEO (Generative Engine Optimization): Optimizing how Ostello shows up (and gets cited) in ChatGPT, Perplexity, Gemini, Google AI Overviews, and other LLM-powered answer surfaces — a genuinely new discipline you'll help define for us.




- Building topical authority around our core verticals (Spoken English, IELTS, French, German, Spanish learning) and emerging geography (UAE/Business English).
- Content strategy and briefs (working with writers/AI tools) for blogs, landing pages, and comparison/programmatic pages.
- Tracking and reporting: organic traffic, keyword rankings, AI-citation visibility, and conversion from organic to trial signups — tying it back to GMV.
- Competitive research on how Preply, Duolingo, iTalki, and others are approaching search and AI visibility.

Who You Are

- 0–1 years of experience — could be a fresher, a self-taught SEO enthusiast, or someone who's run SEO/content for a college project, side hustle, or small business.
- Genuinely curious about how search and AI answer engines work — you've probably already been experimenting with ChatGPT/Perplexity prompts, reading SEO blogs, or tinkering with a personal website/blog's rankings.
- Comfortable with (or eager to learn) tools like Google Search Console, Ahrefs/SEMrush, GA4, and AI prompt-testing for citation tracking.
- Robust written English — you'll be creating and editing content briefs and copy.
- Scrappy and execution-focused — this is a startup; you'll be doing strategy AND hands-on implementation.
- Comfortable with ambiguity — GEO best practices are still being written industry-wide; you'll be figuring things out in real time, not following a playbook.

Good to Have (Not Required)
- Any personal SEO experiments, blogs, or projects you can show us.
- Basic understanding of HTML/CMS (we use [confirm CMS/stack]).
- Familiarity with prompt engineering or how LLMs retrieve/cite information.

What You'll Get

- Direct mentorship from the founder and ownership of a brand-new function from day one.
- A chance to build genuine expertise in GEO — one of the earliest and most in-demand skills in marketing right now.
- Fast growth path as Ostello scales — this role can grow into a broader organic growth/content leadership position.
- Real impact: your work directly drives student acquisition and company GMV

📌 Search Engine Optimization Specialist (India)
🏢 Ostello
📍 India