Sales Executive | Ice Cream & Dairy Products

Position: Sales Executive

Location: Hyderabad, Telangana

Department: Sales & Marketing

Industry: Ice Cream & Dairy Products

Experience: 1-6 Years

Employment Type: Full-time

Reports To: Sales Manager / Area Sales Manager

Job Summary

We are looking for a motivated and target-oriented Sales Executive to drive sales and distribution of our ice cream and dairy products across Hyderabad. The candidate will be responsible for developing new customers, managing existing outlets, achieving sales targets, and ensuring strong market coverage.

Key Responsibilities

- Achieve monthly and quarterly sales targets for ice cream and dairy products.
- Identify and develop new customers, dealers, distributors, retailers, supermarkets, and HoReCa clients.
- Visit assigned markets and outlets regularly to generate orders and maintain relationships.
- Promote the company's product range and communicate product features, pricing, schemes, and offers.
- Manage and expand the distribution network across assigned areas in Hyderabad.
- Ensure proper product availability, visibility, and merchandising at retail outlets.
- Follow up on orders, deliveries, payments, and outstanding collections.
- Monitor competitor activities, pricing, promotions, and market trends.
- Maintain strong relationships with distributors, retailers, and key customers.
- Prepare daily visit reports, sales reports, and market feedback.




- Coordinate with the distribution and operations teams to ensure timely deliveries.
- Handle customer queries and resolve basic service-related issues.
- Ensure compliance with company sales policies and procedures.

Required Skills & Qualifications
- Graduate in any discipline; MBA/PGDM in Sales & Marketing will be an advantage.
- 16 years of experience in FMCG / Food / Dairy / Ice Cream sales preferred.
- Experience in general trade, modern trade, distributor sales, or HoReCa will be an advantage.
- Good knowledge of the Hyderabad retail/FMCG market.
- Solid communication, negotiation, and interpersonal skills.
- Ability to generate new business and maintain customer relationships.
- Target-oriented and willing to work in the field.
- Basic knowledge of MS Office/Excel and sales reporting.
- Good command of English and Telugu/Hindi.
- Valid two-wheeler and driving licence preferred.

Key Performance Indicators (KPIs)
- Monthly sales achievement
- New outlet/customer acquisition
- Distributor and retailer expansion
- Market coverage and productive calls
- Collection and outstanding management
- Product availability and visibility
- Customer retention and relationship management

Compensation

Location: Hyderabad Field Sales

Preferred Candidate: Candidates with experience in FMCG, dairy products, ice creams, beverages, food products, or other fast-moving consumer goods will be preferred.

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