Sales & Marketing Manager Hydraulic Cylinders

Department: Sales & Marketing Location: Hyderabad Industry: Hydraulic Cylinders / Fluid Power / OEM Engineering Reports To: AGM / Head – Sales & Marketing

Job Summary The Sales & Marketing Manager will be responsible for developing and executing sales and marketing strategies for hydraulic cylinders across OEM, steel, mining, heavy engineering, and industrial sectors. The role focuses on business development, brand building, customer relationship management, market expansion, and achieving revenue targets while coordinating closely with design, production, quality, and finance teams.

Key Roles & Responsibilities

1. Sales Strategy & Business Development

- Develop annual sales and marketing plans to achieve revenue and profitability targets.
- Identify current OEM customers, industrial clients, and market opportunities across India.
- Generate enquiries, convert leads into orders, and expand the customer base.
- Prepare quotations, negotiate commercial terms, and finalize orders.

1. Market Research & Competitive Analysis

- Analyze customer requirements, buying behavior, and industry trends.
- Study competitor products, pricing, and market positioning.
- Identify emerging opportunities in hydraulic and fluid power applications.

1. Marketing Campaigns & Brand Promotion

- Plan and execute product promotion campaigns through digital, print, exhibitions, and technical seminars.
- Coordinate website, social media, email marketing, and promotional literature.
- Strengthen the Veljan brand image with consistent technical and marketing communication.

1. Product Promotion & Technical Marketing

- Promote standard and custom-built hydraulic cylinders for various industrial applications.
- Conduct technical presentations and product demonstrations for customers.
- Coordinate with the Design Department for customer-specific solutions.

1. Customer Relationship Management

- Build long-term relationships with OEMs, EPC contractors, distributors, and end users.




- Visit customers regularly to understand requirements and improve customer satisfaction.
- Collect customer feedback and support product improvement initiatives.

1. Budget & Performance Management

- Prepare and manage the marketing budget effectively.
- Monitor marketing expenditure and maximize return on investment (ROI).
- Track sales forecasts, order booking, conversion ratio, and market growth.

1. Team Leadership

- Lead and mentor sales & marketing executives.
- Set individual targets, review performance, and provide coaching.
- Foster a high-performance and customer-focused sales culture.

1. Cross-Functional Coordination

- Work closely with Design, Production, Planning, Quality, Stores, and Finance teams.
- Ensure timely order execution, dispatch planning, and customer communication.
- Support inspection, testing, and documentation requirements for OEM customers.

Technical Responsibilities
- Good understanding of hydraulic cylinder design concepts and applications.
- Knowledge of manufacturing processes, assembly, testing, and inspection of hydraulic cylinders.
- Ability to interpret engineering drawings, specifications, BOMs, and customer standards.
- Coordinate technical discussions with customers and internal engineering teams.

Key Skills
- Strategic sales & marketing planning
- Business development & customer acquisition
- Communication & technical presentation
- Leadership & team management
- Market research & competitive analysis
- Digital marketing & brand management
- Budgeting & financial awareness
- Project & relationship management
- Strong analytical and problem-solving ability
- Knowledge of hydraulic cylinder products and manufacturing processes

Qualifications
- Education: B.E./B.Tech or Diploma in Mechanical Engineering (MBA in Marketing preferred)
- Experience: 8–15 years in Sales & Marketing of Hydraulic Cylinders, Fluid Power Products, or Industrial Engineering Products

Preferred Industry Experience
- Hydraulic Cylinders
- Hydraulic Power Packs
- Fluid Power Components
- Heavy Engineering
- Steel, Mining & Material Handling OEMs

📌 Sales & Marketing Manager Hydraulic Cylinders (Hyderabad)
🏢 Ecmat
📍 Hyderabad