Key Roles & Responsibilities:

1. Sales & Revenue Generation

- Achieve daily, weekly, monthly, and annual sales targets.
- Drive diamond jewellery sales in line with company objectives.
- Increase Average Bill Value (ABV) through upselling and cross-selling.
- Maximize Units Per Transaction (UPT).
- Promote premium collections and new launches.
- Convert walk-in customers into buyers.
- Achieve assigned category-wise sales targets (Diamond, Gold, Platinum, Solitaire, Bridal, etc.).
- Support store profitability through quality selling.

2.Customer Engagement & Relationship Management:

- Welcome every customer professionally.
- Understand customer requirements, occasions, and budget.
- Recommend suitable jewellery based on lifestyle and preferences.
- Build trust through honest product consultation.
- Deliver a personalized luxury shopping experience.
- Resolve customer queries confidently.
- Build long-term customer relationships.
- Encourage repeat purchases.
- Generate referrals from satisfied customers.

3. Diamond Selling Excellence:

- Present diamonds as the first recommendation whenever appropriate.
- Explain the value of diamonds using the 4Cs (Cut, Colour, Clarity, Carat).
- Demonstrate premium collections confidently.
- Promote solitaire and bridal jewellery.
- Handle customer objections effectively.
- Increase Diamond Mix percentage.
- Upsell customers from gold to diamond jewellery where suitable.

4. Customer Experience:

- Deliver premium hospitality throughout the customer journey.
- Offer refreshments where applicable.
- Maintain excellent grooming and etiquette.
- Escort customers throughout the showroom.
- Ensure quick response to customer needs.
- Create memorable buying experiences.
- Collect customer feedback after every purchase. Encourage Google reviews and testimonials.

5. CRM & Customer Follow-up:

- Capture complete customer information.
- Update CRM accurately.
- Conduct follow-up calls and WhatsApp communication.
- Send birthday and anniversary wishes.
- Invite customers for new launches and events.




- Follow up on pending quotations.
- Reactivate inactive customers.
- Maintain customer confidentiality.

6. KMR Scheme Promotion:

- Explain KMR benefits clearly.
- Enrol eligible customers.
- Convert KMR customers into jewellery buyers.
- Monthly KMR payment updates to customers.
- Track maturity dates & KMR Closure calling.
- Contact customers before scheme maturity.
- Promote upgrade purchases.

7. Product Knowledge:

- Maintain detailed knowledge of all jewellery collections.
- Stay updated on recent launches.
- Understand diamond grading and certification.
- Explain gold purity and hallmarks.
- Understand gemstone basics.
- Keep track of pricing and offers.
- Attend regular product training.

8. Product Knowledge:

- Maintain display standards.
- Ensure jewellery is properly arranged.
- Assist in stock counting.
- Maintain inventory accuracy.
- Report damaged or missing items immediately.
- Follow opening and closing procedures.
- Maintain showroom cleanliness.

9. Billing & Documentation

- Prepare accurate billing documents.
- Verify customer information before billing.
- Assist in exchange and buyback transactions.
- Complete documentation for finance schemes.
- Maintain billing accuracy.
- Support audit compliance.

10. Inventory Management

- Handle jewellery carefully.
- Ensure proper product tagging.
- Monitor fast-moving products.
- Report stock shortages.
- Support stock transfers.
- Participate in inventory audits.

11. Marketing (BTL/Digital) Support

- Inform customers about promotions.
- Promote festive campaigns.
- Support local marketing events.
- Participate in exhibitions and roadshows.
- Generate customer referrals.
- Assist in social media content where required.

12. Team Collaboration

- Support fellow team members.
- Share best-selling practices.
- Participate in daily briefings.
- Assist during peak business hours.
- Maintain positive workplace behaviour.

13. Compliance & Security

- Follow all SOPs.
- Adhere to jewellery security protocols.
- Maintain confidentiality.
- Follow cash handling procedures.
- Comply with company policies.
- Ensure ethical selling practice

📌 Sales Executive (Mumbai)
🏢 Freelancer
📍 Mumbai