Company Description Daastaan is a food company built on the belief that what reaches a family’s plate deserves absolute trust. The team focuses on designing food products around the eating experience, rather than manufacturing convenience, shelf life, or efficiency alone.

Daastaan began with spices that are carefully roasted, blended in small batches, and declared honestly, aiming for clean, transparent nutrition in every kitchen. The company’s mission is to create food that families can trust without hesitation, with spices as the starting point for a broader vision. If you cook and care about what you serve, Daastaan is building its products—and its culture—with you in mind.

Role Description The Sales Executive role at Daastaan is a full time, on-site position based in Delhi, India.

The Sales

Executive will manage and grow relationships with retail partners, distributors, and other channel customers, focusing on increasing product visibility and sales for Daastaan’s spice and food product lines. Typical responsibilities include identifying new business opportunities, conducting sales meetings and product presentations, negotiating terms, and ensuring timely order processing and follow-up. The role also involves tracking sales performance, gathering market feedback, and collaborating with marketing and operations teams to refine promotions, improve customer experience,



and support brand growth.

The Sales

Executive is expected to maintain accurate records in CRM or sales tracking tools and represent Daastaan professionally at events, store visits, and other customer-facing activities.

Qualifications

- Proven sales experience in FMCG, food, or related consumer products, with the ability to meet and exceed sales targets.
- Strong relationship-building, negotiation, and account management skills to develop and sustain customer partnerships.
- Effective communication and presentation skills, with the ability to explain product benefits clearly and persuasively.
- Comfort with fieldwork, store visits, and market research in Delhi and surrounding areas; willingness to travel locally as needed.
- Basic proficiency in using CRM or sales tracking tools, spreadsheets, and reporting software to monitor performance.
- Understanding of retail operations, trade promotions, and channel dynamics in the food and grocery sector.
- High level of integrity, customer-centric mindset, and enthusiasm for clean, trustworthy food products.
- Bachelor’s degree in Business, Marketing, or a related field preferred; relevant experience may substitute for formal education.
- Ability to work independently, manage time effectively, and collaborate with cross-functional teams.

📌 Sales Executive (Delhi)
🏢 Daastaan
📍 Delhi