A B O U T A N V E S H A N

Anveshan is one of India's fastest-growing clean-label, farm-to-consumer food brands — built on traceability,

authenticity and honest sourcing. We're the #1 brand in healthy ghee & oils, available across Amazon, Flipkart,

Blinkit, Zepto, Swiggy Instamart, BigBasket, JioMart and our own D2C website, with a strong presence in premium retail across Delhi NCR, Mumbai and Bengaluru.

Backed by Wipro Consumer Care Ventures, Titan Capital and DSG Consumer Partners, applauded on Shark Tank

India S2, and powered by 3,000+ rural producers — we're at a pivotal scale-up phase, building the global home for Indian-origin traditional food.

A B O U T T H E R O L E

We're looking for an entrepreneurial Regional Sales Manager to own and scale Anveshan's offline business across the North region. This is a build-from-scratch mandate — you'll design the distribution architecture, appoint and manage the channel-partner network, lead a team of Area Sales Managers and field executives, and carry full

P&L; responsibility for the region.

Throughout, you'll uphold the brand's mission of offering traceable, natural food products to every household.

K E Y R E S P O N S I B I L I T I E S

Revenue & P&L; Ownership

▸ Own the regional P&L.; Deliver monthly, quarterly and annual revenue targets against an agreed AOP.

▸ Manage margins & spends. Own trade spends, scheme design and margin structures; track spend-to-sales ratio and course-correct.

Distribution & Channel

▸ Build the network. Expand General Trade and Modern Trade distribution across Delhi NCR and adjoining

Tier-1 and Tier-2 markets.

▸ Appoint & manage partners. Onboard super stockists, distributors and channel partners; drive ROI health,

claims settlement and stock hygiene.

▸ Deepen distribution. Drive numeric and weighted distribution, per-outlet throughput, assortment depth and range selling.

Team Leadership

▸ Lead the field team. Hire and develop Area Sales Managers and Sales Executives; set beat plans, PJP adherence and productivity benchmarks.





Market Activation & Reporting

▸ Drive visibility. Plan and execute in-store visibility, sampling and community-driven activations with brand and marketing teams.

▸ Own key accounts. Build and manage relationships with regional accounts, modern-trade chains and institutional buyers.

▸ Read the market. Track competitor pricing, schemes and launches through market visits and convert insights into actionable plans.

▸ Report with rigour. Share region-level sales, secondary sales, inventory and forecasts with the National

Sales Head, with clear RCA and recovery plans.

W H A T W E ' R E L O O K I N G F O R

▸ 5–6 years of proven experience in FMCG offline sales, with at least 2 years in a team-handling or area-

ownership role.

▸ Startup experience (mandatory). You've built or scaled distribution in a new-age / D2C brand environment,

not only in large legacy FMCG structures.

▸ Food & beverage or natural / clean-label product experience strongly preferred.

▸ Delhi NCR market knowledge (essential). Existing distributor and retailer relationships in the region are a significant advantage.

▸ Candidates who have managed a retail portfolio of ₹100 Cr or above at a new-age startup will be fast-

tracked.

▸ Robust command of distribution fundamentals — channel design, ROI working, scheme economics and secondary-sales management.

▸ Positive analytical skills to interpret sales data and manage region-level P&L.;

▸ Excellent leadership, negotiation and stakeholder-management skills.

▸ Proficiency in MS Excel and sales reporting tools; working knowledge of DMS / SFA platforms is a plus.

▸ Willingness to travel extensively across the assigned region.

W H Y J O I N A N V E S H A N

◆ Own and build Anveshan's offline business in the North from the ground up

◆ Full P&L; ownership of a region at a stage where your decisions shape the company

◆ Write the offline playbook for a brand that has grown primarily online

◆ Fast-paced, high-growth, mission-driven environment

◆ Sustainability is a real charter, not a slide

◆ Backed by Wipro Consumer Care Ventures, Titan Capital & DSG

📌 Regional Sales Manager (Gurugram)
🏢 Anveshan
📍 Gurugram