To plan, deploy, manage, and optimize the performance of InShop Demonstrators across up-to-date trade and general trade outlets, ensuring effective brand representation, product demonstration, sales conversion, and compliance with company retail standards.

Role & Responsibilities

ISD Deployment & Workforce Management

- Plan and execute deployment of InShop Demonstrators across assigned retail outlets as per sales priorities.
- Coordinate with vendors/partners for recruitment, onboarding, and replacement of ISDs.
- Maintain accurate manpower rosters, attendance, and outlet mapping.
- Ensure optimal coverage, shift planning, and productivity of ISDs.

Performance Monitoring & Coaching

- Define clear KPIs for ISDs (sales conversion, product knowledge, customer engagement, hygiene/VM compliance).
- Conduct regular field visits, audits, and performance reviews.
- Coach and mentor ISDs to improve selling skills, communication, and customer experience.
- Identify training gaps and recommend corrective actions.

Training & Capability Building

- Organize induction and refresher training programs on products, competition, and soft skills.
- Roll out new product launch training effectively at store level.
- Ensure ISDs demonstrate accurate product knowledge and brand behaviour.

Retail Execution & Brand Compliance

- Ensure adherence to brand guidelines, grooming standards, and demonstration protocols.
- Monitor visual merchandising, POSM usage, and instore visibility.
- Coordinate with sales and Trade Marketing teams to address storelevel gaps.

Sales & Business Support

- Drive Tertiary sales through effective instore demonstrations and customer engagement.
- Work closely with the sales team to align demo focus with monthly targets and promotions.
- Track sellout trends and provide actionable insights from the shop floor.

Stakeholder & Partner Management

- Act as a liaison between retailers, vendors, sales teams,



and internal stakeholders.
- Resolve storelevel issues related to ISDs, attendance, behavior, or performance.
- Maintain positive relationships with key retail partners.

MIS & Reporting

- Prepare and share daily/weekly/monthly MIS on attendance, productivity, sales contribution, and costs.
- Analyse data to improve ROI of ISD programs.
- Ensure timely verification of payroll inputs, incentives, and reimbursements.

Qualification & Experience

- Graduate in any discipline
- MBA / PG Diploma in Sales, Marketing, or Retail Management (preferred)
- 25 years of experience in Retail Operations, Sales Support, or Field Force Management
- Minimum 2 years managing InShop Demonstrators / promoters / retail sales staff
- Experience in FMCG, Consumer Durables, Electronics, Beauty, or Lifestyle retail preferred

Knowledge & Skills

- Strong people management and coaching skills
- Good understanding of Indian retail formats (MT, GT, EBOs)
- Ability to analyze MIS and storelevel data
- Excellent communication and stakeholder management skills
- High field orientation and willingness to travel extensively
- Problemsolving and execution focus

About the Company A.O.

Smith

Corporation is one of the world's leading manufacturers of residential and commercial water heaters and boilers, offering a comprehensive product line featuring the best-known brands in North America, Europe, Middle East, China, and India. The Company was founded in 1874 in Milwaukee, Wisconsin where today it is headquartered. A.O.



Smith employs approximately 13,400 men and women across 15 countries. The Company also has sales and distribution in more than 60 countries around the world.

As a global leader A.O. Smith and its employees pride themselves on applying innovative technology and energy-efficient solutions to products marketed worldwide. The Company's goal is to be a leading global water technology enterprise, with focus on business growth through new product development, global expansion, strategic acquisitions and partnerships.

A.O. Smith India Water Products Pvt. Ltd. is an entirely owned subsidiary of A.O. Smith Corporation and incorporated in 2006. The India facility was introduced in June 2010 with the manufacturing plant and corporate office located on the outskirts of Bangalore in Harohalli Industrial Area, Karnataka. In India, the Company manufactures Water Heaters and Water Purifiers that are sold across Indian sub-continent.

A.O. Smith is rated as Indias Most Trusted Water Heater Brand consecutively for 4 years, awarded by Power of Trust - The Brand Trust Report India Study in 2018, 2019, 2020 & 2022 and is proud of manufacturing and selling Indias first 5 star rated Water Purifiers in terms of saving water.

In 2024, A.O.

Smith

India added Pureit brand to its portfolio. Built with over 15 years of technological expertise, Pureit offers a wide range of advance RO & UV water purifiers in India, Bangladesh, Sri Lanka, Vietnam and Mexico to deliver 100% safe & healthy drinking water. With its best-in-class purification technology, it enriches water with nutrients inspired by nature and modern science. Across the globe, Pureit has won several awards, certificates and recognition for the innovative products and technologies that it brings to the industry.

www.aosmithindia.com https://www.pureitwater.com/about-pureit http://careers.aosmithindia.com/

www.aosmith.com

📌 Promoter Management- Sr. Executive/ AM- Marketing (Bengaluru)
🏢 A O SMITH
📍 Bengaluru