Description

We are looking for a detail-oriented and analytical Programmatic Executive to join our Paid Media team in Hyderabad. In this role, you will support the Programmatic Manager, with planning, execution, optimisation, and reporting of programmatic advertising campaigns across global markets, to achieve market forecasts and overall business goals. Working closely with internal stakeholders and external partners, you will help drive audience growth, customer acquisition, and engagement for DAZN’s streaming platform through data-driven media buying strategies. This is an exciting opportunity for someone passionate about digital advertising, sports, and technology who wants to develop expertise in programmatic media within a fast-paced, international environment.

Key Responsibilities

- Traffic, set up, manage, and optimize programmatic advertising campaigns across Display, Video, Connected TV (CTV), Native, and Audio channels.
- Liaise with external media partners for campaign briefings, troubleshooting and optimisation.
- Execute campaigns using Demand Side Platforms (DSPs) such as Google DV360, The Trade Desk, Amazon DSP, or equivalent platforms.
- Monitor campaign performance against key performance indicators (KPIs), including CPA, ROAS, CTR, viewability, completion rate, and customer acquisition metrics.
- Analyse campaign data and provide actionable insights to improve performance and efficiency.
- Prepare regular performance reports and dashboards for internal stakeholders.
- Collaborate with Performance Marketing, Creative, Analytics, CRM, Product, and regional marketing teams to ensure campaign success.
- Support audience strategy through first-party, third-party, and contextual targeting.
- Assist with A/B testing,



creative experimentation, and audience segmentation.
- Ensure campaign tracking, tagging, and pixel implementation are accurate.
- Maintain quality assurance throughout campaign setup and delivery.
- Stay informed on industry trends, privacy regulations, programmatic technologies, and emerging advertising opportunities.

Skills, Knowledge & Expertise

- Bachelor’s degree in Marketing, Business, Advertising, Analytics, or a related field.
- 1–3 years of experience in programmatic advertising, digital media buying, or performance marketing.
- Hands-on experience with at least one major DSP (DV360, The Trade Desk, Amazon DSP, Xandr, or similar).
- Solid understanding of RTB (Real-Time Bidding), programmatic ecosystem, ad exchanges, SSPs, DMPs/CDPs, and digital measurement.
- Experience using campaign tracking and analytics tools such as Google Analytics, Campaign Manager 360, Looker Studio, or similar reporting platforms.
- Strong analytical skills with the ability to interpret data and identify optimisation opportunities.
- Excellent attention to detail and organisational skills.
- Comfortable working with Excel and reporting tools.
- Strong communication skills and ability to collaborate across global teams.
- Experience working in subscription-based businesses, streaming platforms, media, entertainment, or sports industries.
- Knowledge of Connected TV (CTV),



digital video, and mobile advertising.
- Familiarity with attribution methodologies and incrementality testing.
- Experience with SQL, Tableau, or BI tools is advantageous.

About DAZN

At DAZN, we bring ambition to life. We are innovators, game-changers and pioneers. So, if you want to push boundaries and make an impact, DAZN is the place to be. As part of our team, you'll have the opportunity to make your mark and the power to make change happen. We're doing things no-one has done before, giving fans and customers access to sport anytime, anywhere. We're using world-class technology to transform sports and revolutionise the industry and we're not going to stop.

DAZN VALUES – THE ‘HOW’ IN WHAT WE DO:

Agility and creativity fuel growth and innovation, to Make It Happen.

Prioritising what matters drives progress and positive outcomes, Focusing On Impact.

Collective ambition builds optimism and success, in order to Win As One.

At DAZN, we are committed to fostering an inclusive environment that values equality and diversity, where everyone can contribute and have their voices heard. This means hiring and developing talent across all races, ethnicities, religions, age groups, sexual orientations, gender identities and abilities.

If you’d like to include a cover letter with your application, please feel free to. Please do not feel you need to apply with a photo or disclose any other information that is not related to your professional experience.

Our aim is to make our hiring processes as accessible for everyone as possible, including providing adjustments for interviews where we can.

We look forward to hearing from you.

📌 Programmatic Executive (Hyderabad)
🏢 Dazn
📍 Hyderabad