POSITION: Product Marketing Manager

Job Mode : Remote

Shift Timings: 6.00 pm to 3.00 am IST (EST Time Zone)

We are seeking a Product Marketing Manager with a proven track record in B2B SaaS product marketing. This individual will be responsible for positioning our products in the market, driving go-to-market strategies, and enabling sales teams with compelling messaging and competitive intelligence. You will report to the VP of Demand Generation &

- Revenue Strategy and work cross-functionally with Product, Sales, Customer Success, and Marketing teams.

Job Overview

Product Positioning &

- Messaging

- Develop and refine product positioning, messaging, and value propositions that resonate with target

audiences
- Create compelling product narratives that differentiate SalesIntel in competitive markets
- Conduct market research and competitive analysis to inform positioning strategies
- Develop messaging frameworks for different customer segments (SMB, Mid-Market, Enterprise)

Go-to-Market Strategy
- Lead go-to-market planning and execution for new product launches and feature releases
- Collaborate with Product teams to understand roadmap priorities and translate technical capabilities

into market-facing benefits
- Define target customer segments, buyer personas, and ideal customer profiles
- Develop pricing and packaging strategies in partnership with Product and Revenue teams

Sales Enablement &
- Training

- Create sales enablement materials including battle cards, competitive positioning, objection handling

guides, and demo scripts
- Develop and maintain sales training programs on product positioning, competitive differentiation, and

customer use cases
- Partner with Sales leadership to understand pipeline challenges and create materials to address

conversion bottlenecks
- Conduct regular sales training sessions and product updates

Customer &




- Market Intelligence

- Gather customer insights through interviews, surveys, and feedback analysis to inform product and

marketing strategies
- Analyze market trends, competitive landscape, and customer behavior to identify opportunities
- Create buyer journey maps and understand decision-making processes

Content &
- Campaign Strategy

- Develop product-focused content including whitepapers, solution briefs, webinars, and thought

leadership pieces
- Collaborate with Marketing teams to create integrated campaigns that drive product awareness and

adoption
- Create product marketing assets for trade shows, conferences, and industry events
- Support customer marketing initiatives with product-specific messaging and positioning

Cross-functional Collaboration
- Work closely with Product Management to influence roadmap priorities based on market feedback
- Partner with Customer Success to understand customer adoption patterns and expansion

opportunities
- Collaborate with Marketing teams to ensure consistent messaging across all channels
- Support Revenue teams with competitive intelligence and win/loss analysis

Performance Measurement
- Define and track product marketing KPIs including message resonance, sales adoption of materials,

and pipeline influence
- Conduct win/loss analysis to understand competitive positioning effectiveness
- Measure and optimize sales enablement program impact on conversion rates and deal velocity




- Analyze customer feedback and market response to refine messaging and positioning

Required Skills &

- Qualifications

- 10+ years of product marketing experience, preferably in B2B SaaS
- Experience in product positioning, go-to-market strategy, and competitive analysis
- Proven track record in sales enablement and creating materials that drive revenue impact
- Experience with market research, customer interviews, and competitive intelligence
- Deep understanding of B2B sales processes and buyer journeys

Technical Skills

- Proficiency with CRM systems (Salesforce, HubSpot) and marketing automation platforms
- Robust analytical skills with experience in performance measurement and KPI tracking
- Familiarity with product management tools and methodologies

Core Competencies

- Strong written and verbal communication skills with ability to translate technical concepts into

business value
- Analytical mindset with data-driven approach to strategy development
- Excellent project management skills with ability to manage multiple product launches simultaneously
- Experience working in fast-paced, high-growth SaaS environments
- Proven ability to influence cross-functional teams without direct authority

Preferred Skills &

- Qualifications

- SaaS experience across SMB, Mid-Market, and Enterprise segments
- Experience with AI-powered sales and marketing tools
- Experience working with remote and globally distributed teams
- Previous experience in customer-facing roles (sales, customer success, consulting)

REPORTING: This position will report to the Chief Revenue Officer or assigned Manager within the Department. EMPLOYMENT TYPE: Full-Time

LOCATION: Remote

Skills: saas,marketo,marketing,product marketing,hubspot crm,saas marketing,hubspot,b2b saas,product marketing manager,gtm,go to market

📌 Product Marketing Manager_RZ (India)
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