Job Type

- 5 Days working (Mon-Fri)
- WFO - Work From Office Only

Designation

- Product Marketing Manager

Key Responsibilities

- Carry out market research to continually discover need gaps that are valuable and lying unaddressed.
- Present the market opportunity, along with competitive differentiators, to management for possible enhancement of a product line.
- Identify the attributes customers value, rank these for competing and Innoviti products, and build a roadmap accordingly.
- Modify the value proposition to reflect the prospect identified.
- Define metrics and targets for the product including market share, revenue, and gross margin —and put in place a plan to achieve them.
- Identify the various users of the product (in market and internal teams); visualize a day-in-the-life calendar for each and work with the product design team to create user stories.
- Participate in daily stand-ups with the engineering and product design teams to evaluate the product experience as it evolves, providing market feedback.
- Own the pricing and packaging strategy, getting it approved through the Finance department.
- Identify and continuously eliminate barriers to product adoption — awareness, legal, regulatory,training, and customer usage.
- Build the go-to-market plan for awareness, consideration, and conversion, including the path-to purchase,in coordination with the digital marketing operations team.
- Define GTM strategies to acquire customers and drive adoption — association events,



seminars, infield activities, ATL/BTL, and digital marketing promotions.
- Provide content guidelines and prepare content to shift user mindset at each stage of the path to purchase, working with the content and design teams to finalize creative.
- Present ROI on planned versus executed GTM strategies to management on a regular (weekly) basis.
- Create and run promotions to boost usage, tracking the promotions budget and plan and adjusting it as needed.
- Provide/arrange training for the field and inside sales teams.
- Set acquisition and usage targets for the sales teams, including incentive plans, and track achievement through the MIS team.
- Track customer issues and feedback, and interface with business operations to protect customer satisfaction, brand, and usage targets.
- Continuously study customer and competitive requirements to refine the roadmap.
- Travel regularly (historically 6–15 days a month) to meet customers for requirement insights and to work alongside the sales team on ground-level challenges and opportunities.

Skills and Qualifications

- 6–9 years of experience as a Product Marketing / Brand Manager.
- Preferably from Fintech/Payment, FMCG, D2C, Personal Care brands or Automotive industries.
- Field sales experience preferred.
- A dynamic go-getter with the ability to go the extra mile.
- Keen for new experience, responsibility, and accountability.
- BTech / B.E. / MBA

📌 Product Marketing Manager - Fintech / Payments SaaS (Bengaluru)
🏢 Innoviti Payment Solutions
📍 Bengaluru