About the Company

We own and manage two established online travel portals focused on selling domestic and international tour packages. Over the years, our websites have built strong authority and organic traffic through high-quality content, SEO, and a loyal repeat customer base. With travel demand back after the pandemic, we are now scaling our paid marketing efforts and looking for a hands-on PPC specialist to grow high-quality enquiries for our tour packages.

Role Overview

We are looking for a performance-driven PPC Executive who can independently manage and scale Google Ads campaigns for holiday and tour packages. The ideal candidate is someone who lives inside Google Ads, understands lead quality, and can turn budgets into profitable, trackable conversions not just clicks or traffic.

Key Responsibilities

- Plan, launch, and optimize Google Ads campaigns (Search, Performance Max, Display, YouTube as relevant) focused on lead generation for tour/holiday packages.
- Own end-to-end campaign management: keyword research, ad copy creation, extensions, landing page suggestions, bidding strategies, and daily performance monitoring.
- Set up and manage conversion tracking using Google Analytics / GA4, Google Tag Manager, and Google Ads conversion tracking.
- Monitor key KPIs such as cost per lead (CPL), conversion rate, click-through rate (CTR), quality score, ROAS/ROI, and enquiry-to-booking funnel quality.
- Continuously run A/B tests on ads, keywords, audiences, landing pages, and bidding strategies to reduce CPL and improve lead quality.




- Allocate and optimize daily/monthly budgets of approx. INR 34 lakhs (with potential for scale) in a disciplined and data-backed manner.
- Create transparent weekly and monthly performance reports and dashboards for management, including insights and next steps.
- Identify and block irrelevant keywords, placements, and audiences to minimize wasted spend and click fraud.
- Collaborate with the content/SEO and product teams to align landing pages, offers, and messaging with campaigns.
- Stay updated with the latest Google Ads, PPC, and travel industry trends and apply best practices to campaigns.

Candidate Profile (Must-Haves)
- 35 years of hands-on experience managing Google Ads / PPC campaigns, with the majority of experience in lead generation (not just branding or e-commerce).
- Recent and strong exposure to Google Ads (Search + lead-gen focused campaigns) with clear responsibility for performance (CPL / ROI).
- Experience working with monthly ad budgets of at least INR 12 lakhs, preferably higher.
- Ability to independently manage accounts without constant supervision – from strategy to execution and reporting.
- Basic to intermediate skills in Google Analytics / GA4 and Google Tag Manager for tracking and attribution.




- Comfortable working with numbers, Excel/Google Sheets, and performance reports.
- Good written and verbal communication skills in English.
- Currently based in Delhi / NCR region, with comfortable commuting distance to Gole Market, New Delhi.
- Stable work history with ~2 years (or more) in at least one recent role.

Good to Have (Preferred)
- Experience running PPC for travel, hospitality, holidays, or other high-ticket B2C services.
- Experience with lead qualification and working closely with sales teams to improve lead quality.
- Knowledge of other paid channels (Meta, Instagram, etc.) – only as an add-on, core focus must be Google Ads.
- Experience with landing page/CRO tools or A/B testing frameworks.

Compensation & Working Details
- Role: PPC Executive – Google Ads (Lead Generation)
- Employment Type: Full-time, Permanent
- Location: Gole Market, New Delhi (Work from Office)
- Industry: Travel & Tourism – Online Holiday Packages

• Salary: Competitive, based on experience and skills (aligned with current spend level of 3–4 lakhs/month on ads, with scope to scale based on results).

What Success Looks Like in This Role
- Measurable reduction in Cost per Lead (CPL) while maintaining or improving lead quality.
- Consistent, reliable monthly enquiry volume for core tour packages.
- Clean, well-structured Google Ads accounts with clear naming conventions and tracking.

• Proactive suggestions for new campaigns, keywords, and experiments based on data.

📌 PPC Executive Google Ads Specialist Lead Generation (New Delhi)
🏢 Indian Holiday
📍 New Delhi