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Department: Marketing

Job Summary

We are seeking a data-driven and creative Performance Marketing Specialist to managea nd optimize our digital advertising campaigns across paid media channels. The idealc andidate will have a deep understanding of performance marketing strategies, platforms likeG oogle Ads, Meta (Facebook/Instagram), and other demand generation tools to drivem easurable growth and ROI.

Key Responsibilities

- Plan, execute, and optimize performance marketing campaigns across channels such as Google Ads, Facebook/Instagram, LinkedIn, YouTube, and programmatic platforms.
- Manage budgets and allocate spend across channels to maximize performance and

ROI.

- Analyze campaign performance, create reports, and provide actionable insights.
- Conduct A/B testing on creatives, audiences, landing pages, and bidding strategies.
- Collaborate with content and design teams to develop high-performing ad creatives and landing pages.
- Monitor and evaluate trends in digital marketing and recommend new strategies.
- Set up tracking, UTM parameters,



and work closely with the tech/analytics team to ensure proper attribution and performance analysis.
- Stay up-to-date with industry best practices, new tools, and emerging platforms.

Key Requirements

- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 2+ years of experience in performance/digital marketing with hands-on campaign management.
- Solid understanding of Google Ads, Meta Ads Manager, and other PPC platforms.
- Experience with analytics tools like Google Analytics (GA4), Google Tag Manager,

Data Studio, etc.

- Excellent analytical skills and a love for numbers and metrics.
- Experience in e-commerce or B2C/B2B performance marketing is a plus.
- Certifications in Google Ads, Meta Blueprint, or similar are a plus.

Preferred Skills

- Familiarity with CRM and marketing automation tools (e.g., HubSpot, Mailchimp).
- Basic understanding of SEO and content marketing.
- Knowledge of remarketing, audience segmentation, and funn

📌 Performance Marketing Specialist (Kolkata)
🏢 RECEX
📍 Kolkata