Do you have a passion for performance marketing and a proven track record of driving results through paid advertising?

TechMero, a leading digital marketing agency, is seeking a talented Performance Marketing Specialist to join our growing team. In this exciting role, you'll be responsible for developing and executing data-driven paid advertising campaigns to deliver measurable results for our clients.

We're looking for a hands-on expert who thrives in a fast-paced environment. If you've got at least $1,000/month of experience managing paid ad campaigns yourself, we want to hear from you!

What You'll Be Doing

Paid Advertising Campaign Management

- Develop and execute comprehensive paid advertising campaigns across Google (Search, Display, Discovery, YouTube) and Meta platforms (Facebook & Instagram).
- Conduct in-depth audience and keyword research to identify high-performing targeting opportunities.
- Craft compelling ad creatives and copy that resonate with target audiences and drive conversions.
- Create, launch, and manage campaigns, optimizing bids, budgets, creatives, and targeting for maximum performance.
- Run A/B tests across creatives, audiences, and landing pages to identify winning strategies.
- Analyze campaign performance using advertising dashboards and analytics tools.
- Generate weekly and monthly reports tracking KPIs such as impressions, clicks, conversions, CPA, and ROAS.
- Monitor and optimize budgets to ensure efficient and scalable spending.
- Stay updated with the latest platform updates, features, and best practices.

Performance Marketing Expertise

- Collaborate with clients or internal stakeholders to understand business goals and target audiences.
- Develop a strong understanding of marketing KPIs across different funnels (awareness, consideration,



conversion, retention).
- Analyze user behavior and campaign data to uncover insights and growth opportunities.
- Recommend strategies to improve conversion rates, funnel performance, and overall ROI.

Reporting and Analysis

- Compile and analyze data from multiple sources (ad platforms, analytics tools, etc.).
- Deliver explicit, actionable reports with insights and recommendations.
- Identify trends, scaling opportunities, and areas for optimization.
- Present performance insights in a structured and easy-to-understand manner.

Additional Responsibilities

- Stay up to date with industry trends in performance marketing and paid media.
- Research and experiment with new tools, channels, and growth strategies.
- Collaborate with creative, design, and development teams for campaign execution.
- Contribute to marketing initiatives such as content or strategy planning when needed.

To Be Successful, You'll Need

- Proven experience managing paid advertising campaigns (Google Ads Meta Ads).
- Strong understanding of performance marketing metrics and funnels.
- Excellent analytical and problem-solving skills.
- Ability to manage multiple campaigns and meet deadlines.
- Strong communication and reporting skills.
- A results-driven and collaborative mindset.

Bonus Points If You Have

- Experience with additional platforms (TikTok Ads, LinkedIn Ads, etc.).
- Familiarity with analytics tools (GA4, Mixpanel, etc.).
- Copywriting or creative/design skills.

At TechMero, we believe in work-life balance—you won’t be expected to work overtime. We offer a dynamic environment where you’ll work on impactful campaigns and stay at the forefront of digital marketing.

Ready to take your career to the next level? Apply today!

Job Location - Vadodara (WFO).

📌 Performance Marketing Specialist (Vadodara)
🏢 Techmero
📍 Vadodara