Role Overview:

You'll own Gumlet's paid growth engine end to end — strategy, execution, measurement, and optimization across every performance channel. This is a hands-on, data-driven role for someone who loves running experiments, obsesses over CAC and payback, and can speak to both a developer audience and a marketing/business buyer. You'll work closely with content, product, and design to grow qualified leads, demo bookings, and revenues

About Gumlet:

Gumlet is a video and image optimization, streaming, and delivery platform that helps thousands of websites and apps serve media faster, more affordably, and at higher quality. We're a product-led SaaS business with a global customer base, and we're looking for a Performance

Marketing Specialist to own paid acquisition and turn spend into a predictable, productive pipeline and self-serve signups.

Key Responsibilities:

- Plan, launch, and optimize paid campaigns across Google Ads (Search, Display, PMax), Meta, LinkedIn, and emerging channels (Reddit, X, Quora, native, review sites like G2/Capterra).
- Own the full paid funnel — from impression to signup to activation to paid conversion — and improve efficiency at each stage.
- Manage budgets and pacing across channels, allocating spend toward the best-performing segments and continuously improving CAC and ROAS.
- Design and run a steady cadence of experiments: audiences, creative, landing pages, bidding strategies, and offers.
- Partner with content and design to develop high-converting ad creative and landing pages; brief, test, and iterate quickly.
- Build and maintain campaign tracking, attribution,



and dashboards; report on performance and translate data into clear next steps.
- Improve conversion rates across the self-serve funnel in collaboration with product and growth (signup flow, trial-to-paid, onboarding nudges).
- Manage retargeting and lifecycle-adjacent paid efforts to re-engage trials and free users.
- Stay close to the developer and technical-buyer audience to ensure messaging, targeting, and channels actually reach them.
- Evaluate and manage tools, agencies, and vendors where useful.

What we are looking for :

- 3–5 years of hands-on performance/growth marketing experience, ideally in B2B SaaS or a product-led (PLG) business.
- Proven track record managing meaningful paid budgets and hitting CAC, ROAS, and pipeline/signup targets.
- Deep, practical expertise in Google Ads and paid social (Meta and/or LinkedIn); comfort setting up campaigns, structures, and bidding from scratch.
- Strong analytical skills — fluent in funnel metrics, attribution, and unit economics; comfortable in GA4 and other tracking tools.
- Solid grasp of tracking and measurement: UTMs, conversion tracking, pixels, server-side events, and attribution challenges.
- A rigorous experimentation mindset — you form hypotheses, test fast, and let data drive decisions.
- Strong creative judgment; able to brief and evaluate ad creative and landing pages that convert.
- Clear communicator who can work cross-functionally with product, content, design, and leadership.

Hiring Process :

- Screening round by HR
- Hiring manager round
- Assignment round
- F2F discussion with founders

📌 Performance Marketing Specialist (Bengaluru)
🏢 Gumlet
📍 Bengaluru