Touchstone Infotech LLP is hiring a Performance Marketing Specialist with robust expertise in Meta Ads (Facebook & Instagram) and Lead Generation campaigns .

Your primary responsibility will be to plan, execute, optimize, and scale Meta advertising campaigns that generate qualified leads at an efficient Cost Per Lead (CPL) .

You will manage campaigns for clients across industries such as Real Estate, Education, Healthcare, and other lead-generation-focused businesses .

We are looking for someone who understands that successful performance marketing is not just about generating cheap leads — it is about generating relevant, qualified leads that have the potential to convert into business .

Key Responsibilities

- Plan, launch, manage, and optimize Meta Ads campaigns across Facebook and Instagram .
- Manage Lead Generation, Website Conversion, WhatsApp, Retargeting, and related performance campaigns .
- Optimize campaigns for qualified leads, CPL, CPA, conversion rate, and overall campaign performance .
- Manage monthly advertising budgets of approximately ₹8–15 Lakhs across multiple client accounts.
- Build and test Custom Audiences, Lookalike Audiences, Retargeting Audiences, and interest-based audiences .
- Develop campaign structures and budget allocation strategies.
- Monitor campaigns daily and identify opportunities to improve performance.
- Conduct A/B testing across creatives, ad copy, audiences, offers, lead forms, and landing pages.
- Analyze lead quality and identify which campaigns, audiences, and creatives are producing better business outcomes.
- Work with the creative team to develop performance-focused ad creatives.




- Coordinate with landing page and development teams to improve conversion rates.
- Track campaign performance using Meta Ads Manager, Meta Pixel, GA4, and other analytics tools .
- Troubleshoot tracking and attribution issues.
- Prepare weekly and monthly performance reports with actionable recommendations.
- Manage Google Ads campaigns when required.

Required Skills & Experience
- Minimum 3 years of hands-on Performance Marketing experience .
- Strong hands-on expertise in Meta Ads Manager .
- Proven experience managing Facebook & Instagram Lead Generation campaigns .
- Experience generating leads using both Meta Instant Forms and website landing pages .
- Strong understanding of Meta campaign objectives, targeting, placements, bidding, and optimization .
- Experience managing significant monthly advertising budgets, preferably ₹8–15 Lakhs or more .
- Strong understanding of performance metrics including CPL, CPA, CTR, CPM, CPC, Conversion Rate, Frequency, and ROAS .
- Experience with Meta Pixel, Custom Audiences, Lookalike Audiences, and Retargeting .
- Ability to analyze lead quality , not just lead volume or CPL.
- Strong analytical and reporting skills.
- Working knowledge of Google Analytics 4 (GA4) .




- Good written and verbal communication skills.

Preferred Skills
- Experience running Real Estate lead generation campaigns .
- Experience with Education or Healthcare lead generation .
- Previous digital marketing agency experience .
- Experience with Meta Conversions API (CAPI) .
- Knowledge of Google Tag Manager (GTM) .
- Landing Page Optimization / CRO experience.
- Experience integrating leads with CRM, WhatsApp, or marketing automation platforms .
- Working knowledge of Google Ads , particularly Search campaigns.

What We're Looking For We need a performance marketer who can look beyond Ads Manager metrics and answer questions such as:
- Why has CPL suddenly increased?
- Which audience is generating the highest-quality leads?
- Why is one creative outperforming another?
- Are cheaper leads actually converting into qualified opportunities?
- Should we scale the campaign or change the audience/creative first?
- Is the problem with the ad, targeting, lead form, landing page, or follow-up process?
- How can we improve lead quality without significantly increasing CPL?

The ideal candidate should be analytical, proactive, comfortable with experimentation, and strongly focused on lead quality and business outcomes .

Benefits

- Salary: ₹30,000 – ₹50,000 per month
- Hybrid work opportunity after successful probation
- Flexible schedule
- Health insurance
- Internet reimbursement
- Leave encashment
- Paid sick leave
- Paid time off
- Opportunity to manage substantial advertising budgets across multiple industries

📌 Performance Marketing Specialist - Meta Ads & Lead Generation (Dwarka)
🏢 Touchstone Infotech
📍 Dwarka