Performance Marketing ManagerLocation: Bangalore Urban

Work Mode: Full-time, On-site

About OratonOraton is building the AI communication coach for the world's most ambitious leaders.

Our platform helps senior executives practice high-stakes conversations, strengthen executive presence, and communicate with greater authority and impact. Through AI-powered roleplay, realistic simulations, and data-driven feedback, Oraton helps leaders prepare for the conversations that matter most.

Oraton is used by senior executives and professionals globally and is available across iOS, Android, and Web.

We are now looking for a Performance Marketing Manager to help us scale customer acquisition across global markets.

The Role

This is a hands-on performance marketing role. You will own paid acquisition end-to-end, from campaign strategy and setup to optimization, experimentation, measurement, and scaling.

You will personally manage campaigns across channels such as LinkedIn, Google, Meta, and other relevant paid platforms, with a strong focus on acquiring high-quality users at sustainable economics.

You will work closely with the founders, product, content, and sales teams to identify the audiences, messages, creatives, and funnels that drive growth.

This is an opportunity to have significant ownership and directly influence Oraton's growth trajectory.

What You Will Do

Paid Acquisition

- Plan, launch, manage, and optimize paid campaigns across LinkedIn, Google, Meta, and other relevant channels.
- Own campaign structures, targeting, bidding, budgets, audiences, creatives, and conversion objectives.
- Manage and allocate marketing budgets based on campaign performance and growth opportunities.
- Identify winning campaigns and systematically scale them while maintaining efficient acquisition economics.
- Continuously test new audiences, channels, creatives, messaging, offers, and campaign formats.

Experimentation & Optimization
- Develop and run structured A/B tests across ads, audiences, landing pages, offers, and conversion funnels.
- Analyze campaign performance to understand what is driving or limiting growth.




- Diagnose underperforming campaigns and determine what to change, test, or stop.
- Work with the content and design teams to develop high-performing ad creatives and messaging.
- Work with the product team to improve landing pages, onboarding, and conversion journeys.

Analytics & Measurement
- Own campaign tracking and conversion measurement across paid channels.
- Use tools such as GA4, Google Tag Manager, LinkedIn Campaign Manager, Meta Ads Manager, and relevant attribution/analytics platforms.
- Build and maintain dashboards to track acquisition and funnel performance.
- Monitor metrics including CAC, CPA, CPL, conversion rate, ROAS, LTV, activation, and retention.
- Translate campaign data into clear insights and actionable recommendations for the founders and leadership team.

Growth
- Identify new paid acquisition opportunities and emerging channels.
- Develop a deep understanding of Oraton's target audiences and their motivations.
- Work closely with sales and product teams to understand customer behavior and improve acquisition quality.
- Contribute to the broader growth strategy, while remaining focused on measurable business outcomes.

What We're Looking For
- 2–5 years of hands-on performance marketing experience, preferably in a startup, SaaS, consumer technology, or digital product environment.
- Demonstrated experience independently running and optimizing paid campaigns.
- Strong hands-on experience with LinkedIn Ads, Google Ads, and/or Meta Ads.
- Experience managing and optimizing meaningful advertising budgets.
- Strong understanding of campaign structure, audience targeting, bidding, attribution, conversion tracking, and funnel optimization.




- Experience running A/B tests and making decisions based on campaign data rather than intuition.
- Strong analytical skills and comfort working with metrics such as CAC, CPA, ROAS, LTV, conversion rate, and retention.
- Experience with tools such as GA4, Google Tag Manager, LinkedIn Campaign Manager, Meta Ads Manager, or equivalent analytics and advertising platforms.
- Ability to independently identify why a campaign is not working and formulate the next experiment.
- Strong written and verbal communication skills.
- Comfortable working in a quick-paced, highly experimental startup environment.
- Strong ownership mindset: you don't just report campaign performance; you figure out what needs to change and execute it.

Nice to Have
- Experience marketing SaaS, AI products, mobile apps, or subscription products.
- Experience with international paid acquisition, particularly the US, UK, and other English-speaking markets.
- Experience with B2B, executive, professional, or premium consumer audiences.
- Experience with mobile app acquisition and platforms such as App Store, Google Play, Firebase, or RevenueCat.
- Experience working with early-stage startups where you have had to build campaigns and measurement systems from the ground up.

What Success Looks LikeIn this role, success is not measured by the number of campaigns launched or reports produced. You will be successful if you can:
- Consistently improve the efficiency of paid acquisition.
- Identify scalable channels and audiences for Oraton.
- Build a repeatable acquisition engine.
- Reduce CAC while maintaining or improving user quality.
- Turn campaign data into better creative, targeting, and product decisions.
- Take a campaign from test → learn → optimize → scale.

ImportantThis is a hands-on execution role, not an agency-management or purely strategic marketing position.

- We are looking for someone who enjoys being inside the ad platforms, looking at the numbers, testing hypotheses, fixing campaigns, and figuring out how to make the next campaign perform better.

📌 Performance Marketing Manager (Karnataka)
🏢 Oraton Executive Communication Coach
📍 Karnataka