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We are having an urgent opening for the position Performance Marketing Executive (PPC - SEM Specialist) at the Thane location.

- Perform daily account management on Google Ads or other search platforms
- Understand client goals, create and execute strategies to exceed defined goals
- Provide recommendations and execute strategies for Campaign Structuring, Targeting, Creatives, Betas and other facets of paid search in accordance with client goals for Google channels
- Manage a team of around 3 people
- Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
- Communication to team and management on project development, timelines, and results.
- Work with leadership to explain and modify strategic plans
- Understand and stay current on industry trends, competitive landscape, and internal product development efforts
- Be responsible for Team Growth and planning personal development programs for subordinates.
- Are a tech graduate/MBA with experience in Search Engine Marketing (SEM) and Paid Search (PPC)Are passionate about Search and internet marketing
- Have excellent communication and interpersonal skills, with the ability to be personable yet persistent
- Have the ability to learn recent industries and new business types quickly and can apply this knowledge to internet marketing initiatives and achieving client goals
- Have excellent analytical, organizational, project management skills including demonstrated ability to think end-to-end





Job Qualifications and Skill Sets:

- Proven 2- 4 years of experience in Search Engine Marketing (SEM) and Paid Search (PPC)
- In-depth knowledge of Google Ads - Search, Display, Discovery, Performance Max, UACs, Youtube Ads and Google Analytics
- The ability to think creatively, own things and work independently in a fast-paced environment
- A start-up mentality with a bias to action and the ability to flex in a fast-paced environment
- Ideal Candidate must have experience or running and optimizing Google & Facebook Ad campaigns for ed Tech/Education organizations. Must have atleast 2 years of experience.

Reasons of Rejections (Any Criteria Followed) | Deal Breakers | Parameters of Selection and Rejection:

- The candidate must have only focused on Campaign Management, Google Ads & Meta Ads in the last 2 years
- The candidate must have handled a monthly budget of at least 30-50 Lacs
- The candidate must not have worked in Social Media or SEO in the last 2 years

Age criteria and Experience Criteria strictness

- Age Criteria - No bar
- Experience Criteria - At least 2 years of relevant experience of Google and Meta Ad Campaign Management

Any Targets for the position

- Not exactly targets but performance will be measured on number of leads generated & ROAS
- Other than Ed Tech Industry, which all industry can be taken into account
- If not from edTech, the candidate must have good hands on experience of running Lead Gen Ads

📌 Performance Marketing Executive (PPC - SEM Specialist)- Thane
🏢 DC Consultants
📍 Thane