About The Role

This is a paid acquisition-focused role on the Growth team, reporting directly to the Head of Growth and working closely with founders to scale Nexus's demand generation engine. You'll be hands-on-keyboard with our paid channels, owning strategy, execution, and performance across the funnel — from awareness to pipeline.

This is our first dedicated performance marketing hire for Nexus - Platform and AI solutions. You'll start as an individual contributor, building and proving out channels from scratch, with a clear path to building and managing a team as spend and channels scale.

What You’ll Do

- Develop and execute paid acquisition strategy across Google, LinkedIn, and other channels relevant to reaching enterprise and operations buyers.
- Own campaign planning, budget allocation, optimization, and reporting end-to-end
- Build and manage a testing roadmap across channels, audiences, and creative to drive down CAC and improve ROAS.
- Partner with design and content to build high-converting ad creative and landing pages
- Set up and maintain tracking, attribution, and performance dashboards so the whole company can see what's working.
- Collaborate with Sales to ensure paid pipeline is properly tracked, qualified, and handed off
- Test and scale new channels as audience and go-to-market motions evolve.

Must Have

- 4+ years of experience managing performance marketing campaigns, ideally in B2B or enterprise SaaS.




- Hands-on experience running and scaling campaigns across Google, LinkedIn, and Meta
- Robust analytical skills with a deep understanding of attribution, tracking, and experimentation
- Comfort working in a fast-paced environment with shifting priorities and a high sense of urgency
- Ability to write concise, effective ad copy and collaborate closely with designers and landing page teams
- Good taste and basic design skills; leverage AI tools to move 10x faster

- Experience marketing to enterprise buyers
- Experience scaling paid channels from early traction to meaningful, repeatable spend
- Prior experience building and managing a performance marketing team
- Familiarity with marketing automation and attribution tools

We're looking for operators, not theorists. In the interview process, you can walk us through campaigns you've personally built and scaled and specifics: what you spent, what you learned, how you drove CAC down and ROAS up, and what you'd do differently. We can discuss the actual decisions you made, not the frameworks we all read about. This is a fast-moving, high-intensity team. We ship, test, and iterate quickly, and we expect the same from you. If you thrive on ownership, urgency, and being accountable to hard numbers, you'll fit right in. If you prefer a slower pace and long planning cycles, you'll not like us.

In person works best for us. occasional work from homes. But we are an in person team that gets things done daily.

📌 performance marketer (Chennai)
🏢 Kaay Labs - Software Development
📍 Chennai