Role & responsibilities

1. Strategy & Planning

- Develop and execute an integrated marketing & communications strategy (online + offline) aligned with organizational goals and regional priorities
- Define target audiences (students, parents, Industries, Training Partners, government) and tailor messaging accordingly
- Build an annual MarCom calendar (campaigns, events, content, PR) in coordination with program leads

2. Brand, Content & Creative

- Own brand guidelines, ensure brand consistency and visual identity across all touchpoints
- Oversee development of marketing collateral brochures, flyers, presentations, reports, case studies, newsletters, sales kits
- Lead storytelling: write and edit copy (press releases, blogs, website content, emailers)
- Supervise design & multimedia vendors (graphic designers, video editors) to deliver high-quality creative assets
- Ensure each communication piece carries a explicit call-to-action and aligns with funnel stage

3. Digital, SEO & Social

- Oversee website content strategy, updates, and SEO optimization
- Plan and manage social media strategy, content calendars, community engagement
- Run paid digital campaigns (Google Ads, social media ads) and optimize them for performance
- Coordinate email marketing, drip campaigns, lead nurturing flows

4. Lead Generation & Demand Generation

- Support in tandem with Training Partners to build lead funnels
- Plan and execute campaigns (digital + offline)



to drive inquiries and enrollments
- Nurture prospects via content, engagement, webinars, etc.
- Measure and improve conversion metrics at every stage

5. Public Relations, Events & External Outreach

- Build relationships with media, industry bodies, government, NGOs, community stakeholders
- Lead media outreach, press releases, guest articles, interviews
- Plan and execute events — workshops, open houses, webinars, roadshows
- Seek speaking opportunities, partnerships, collaborations that elevate brand visibility

6. Internal Communications & Employer Branding

- Support internal messaging: newsletters, staff updates, intranet content, training communications
- Collaborate with HR to boost employer branding, staff recruitment campaigns, culture stories

7. Analytics, Budget & Vendor Management

- Define key KPIs (brand awareness, lead volume, conversion rates, engagement metrics) and track/report performance
- Use insights to optimize, and strategic changes in campaigns
- Create and manage MarCom budgets; ensure cost control
- Select, manage, and evaluate external agencies, vendors, and partners

8. Monitoring, Reporting & Evaluation

- Prepare periodic MIS, dashboards, performance reports, trend analyses
- Implement systems to monitor performance, feedback mechanisms, and continuous improvement
- Ensure documentation of campaign learnings, best practices, and process improvements

📌 Lead- Marketing and Communications (Ambala)
🏢 Jindal Steel
📍 Ambala