Influencer Marketing Executive – Creator Partnerships & Campaign Execution

Company: URPopular

Location: Mumbai

Employment Type: Full-time | Work from Office

Experience: 6 months – 2 years

Salary: Up to ₹3 LPA (₹25,000/month), based on experience and skills

About the Role

URPopular is looking for a focused, proactive and execution-oriented Influencer Marketing Executive to join our team.

The person will be responsible for finding influencers, reaching out to creators, coordinating collaborations, negotiating commercials, managing campaign deliverables and ensuring campaigns are completed on time.

This role requires someone who is highly responsive, good at follow-ups, organized and comfortable communicating with influencers throughout the campaign lifecycle.

If you are someone who takes ownership of your work, responds quickly and enjoys working in a fast-paced environment, this role is for you.

Key Responsibilities

- Research and shortlist relevant influencers based on campaign requirements.
- Reach out to influencers through Instagram, WhatsApp, email and calls.
- Coordinate with influencers and talent managers regarding collaborations.
- Negotiate commercials, deliverables, timelines and campaign requirements.
- Share campaign briefs, guidelines and content requirements with creators.
- Follow up regularly with influencers to ensure timely content delivery.
- Coordinate scripts, concepts, drafts, revisions and brand approvals.
- Track influencer responses, campaign status and deliverables using Google Sheets/internal trackers.
- Ensure creators publish content according to the agreed timeline.
- Collect live links, insights, screenshots, invoices and other campaign-related information.




- Maintain and continuously update the influencer/creator database.
- Handle multiple creators and campaigns simultaneously.
- Coordinate internally with the client servicing, business development and operations teams.
- Identify and resolve campaign-related issues quickly.
- Maintain professional and positive relationships with influencers and creator managers.

What We Are Looking For

We are looking for someone who is:
- Highly focused and responsible towards assigned work.
- Quick and consistent with replies and follow-ups.
- Confident while communicating with influencers and talent managers.
- Comfortable making calls and sending frequent WhatsApp/Instagram messages.
- Good at coordinating multiple tasks and deadlines.
- Proactive rather than waiting for instructions for every task.
- Good at negotiation and relationship management.
- Comfortable working in a fast-paced, execution-heavy environment.
- Detail-oriented and able to maintain accurate campaign trackers.
- Familiar with Instagram, YouTube and the influencer/creator ecosystem.
- Comfortable using Google Sheets, Gmail, WhatsApp and other campaign-tracking tools.
- Willing to take ownership of campaigns from outreach to completion.

Minimum Requirements

- 6 months – 2 years of relevant experience in influencer marketing, creator management, talent management, social media or digital marketing.
- Strong communication and follow-up skills.




- Valuable working knowledge of Google Sheets.
- Comfortable working from the office in Mumbai.
- Must have a personal laptop for work.
- Must be available and responsive during working hours.
- Candidates should be comfortable handling multiple influencer conversations and campaign deadlines simultaneously.

Important: This Is an Execution-Focused Role

This is not a purely social-media or content-creation role.

Your day-to-day work will involve:

Research → Influencer Outreach → Follow-ups → Negotiation → Onboarding → Coordination → Content Approval → Publishing → Reporting

We are looking for someone who can get things done, follow up consistently and ensure that campaigns move forward without constant supervision.

Key Performance Indicators

Performance will be evaluated based on:

- Successful influencer onboarding
- Speed and consistency of influencer outreach
- Response and follow-up management
- Timely campaign execution
- Completion of creator deliverables
- Quality of influencer coordination
- Accuracy of campaign tracking
- Ability to manage multiple campaigns
- Influencer relationship management
- Overall ownership and reliability

Who Should Apply?

This role is best suited for someone who:

- Has hands-on influencer marketing experience.
- Enjoys communicating with creators.
- Doesn't hesitate to follow up multiple times when required.
- Is comfortable working with deadlines.
- Is responsive during working hours.
- Can manage work independently.
- Wants to build a career in influencer marketing and creator partnerships.

If you are proactive, organized, responsive and execution-focused, we would like to hear from you.

📌 Influencer Marketing Coordinator (Mumbai)
🏢 URPopular - Influencer Marketing
📍 Mumbai