:

Key Responsibilities

1. Social Media & Digital Marketing Management

- Plan, create, schedule, and manage content for all social media platforms (Facebook, Instagram, LinkedIn, YouTube, WhatsApp, etc.)
- Promote courses, events, success stories, admissions, and achievements
- Coordinate with departments for regular content generation
- Monitor engagement, comments, inquiries, and respond professionally
- Maintain content calendar and campaign tracking
- Manage paid promotions (if assigned)

2. Graphic Design & Creative Work

- Design creative materials including:
- Posters
- Pamphlets
- Banners
- Standee designs
- Certificates
- Social media creatives

- Ensure branding consistency across all designs
- Work on print-ready and digital designs
- Software usage:

- Adobe Photoshop
- CorelDRAW
- Canva (if required)

3. Presentation & Content Development

- Create dynamic and professional PowerPoint presentations for:
- Management
- Donors
- Training programs
- Events and workshops

- Convert raw data into visually engaging charts, infographics, and slides
- Maintain standard presentation templates

4. Digital Platform Management

- Manage and operate:
- Salesforce CRM
- WhatsApp WATI automation platform
- Lead tracking, follow-ups, and campaign integration

- Coordinate with admissions and training teams for data accuracy
- Maintain digital records and dashboards

5. Website & Online Presence

- Regular website updates:
- Course details
- News & events
- Photo galleries
- Success stories

- Coordinate with developers (if any) or update content directly (CMS)
- Ensure website content is updated, accurate, and SEO-friendly

6. Google Tools & Analytics

- Manage and optimize:
- Google Business Profile
- Respond to reviews and queries
- Post updates and photos

- Track and analyze:

- Google Analytics
- Website traffic, visitors, user behavior

- Prepare monthly digital performance reports

7. Microsoft & IT Administration Support

- Support Microsoft Admin tasks including:
- Microsoft 365 user management




- Email ID creation and controls
- SharePoint and OneDrive coordination

- Assist in digital system documentation
- Coordinate with IT Coordinator for digital infrastructure activities

8. Documentation & Reporting

- Maintain proper documentation of:
- Digital campaigns
- Design work
- Analytics reports

- Prepare monthly and quarterly digital progress reports
- Support audits, presentations, and management reviews

9. Innovation & Continuous Improvement

- Suggest new digital strategies to improve reach and enrollment
- Explore new tools, platforms, and trends
- Support digital transformation initiatives

Key Result Areas (KRAs)

KRA

Performance Indicators

Social Media Growth

Increase followers, reach, engagement, inquiries

Creative Output

Timely delivery of posters, banners, pamphlets

Brand Visibility

Consistent and professional digital branding

Lead Management

Accurate data handling in Salesforce & WATI

Website Updates

Regular, error-free, updated content

Analytics & Reporting

Monthly reports with insights

Presentation Quality

High-impact PPTs for internal & external use

System Compliance

Proper digital records and admin support

Innovation

New ideas implemented quarterly

Required Skills & Competencies

- Graphic Design (Photoshop, CorelDRAW, Canva)
- Social Media Management
- PowerPoint & Microsoft Office
- Salesforce & CRM exposure
- WhatsApp WATI platform knowledge
- Google Business Profile & Google Analytics
- Website CMS handling
- Basic SEO understanding
- Solid communication & coordination skills
- Time management and multitasking

Educational Qualification

- Graduate / Diploma in IT, Digital Marketing, Multimedia, or related field
- Relevant certifications preferred

Experience

- 1–3 years in Digital Marketing, Graphic Design, or IT-related roles
- Freshers with strong practical skills may also be considered

Location: Kharel, Navsari, Gujarat

Salary based on experience and current salary.

Interested candidate can send their resume on [email protected] or Call on +91-92 7472 7821 for the quick response.

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