Company: Lark Finserv Private Limited

Location: Noida, India

Experience: 5+ years

Employment Type: Full-time

Industry: Fintech / Lending / Wealthtech

About Lark Finserv

Lark Finserv is building credit infrastructure for the investment economy, enabling digital lending against financial assets such as mutual funds, stocks, bonds and other securities.

We are building a technology-led lending ecosystem connecting wealth platforms, MFDs, IFAs, stock brokers, fintechs, wealth firms and lenders.

Lark is looking for a high-energy, business-oriented Head of Marketing who can build marketing as a growth engine—not just a brand or communications function.

Role Overview

We are looking for a Head of Marketing with 5+ years of experience and a proven track record of driving measurable business growth through marketing.

This role will own the complete marketing function—from strategy and brand building to demand generation, growth hacking, content, digital acquisition, affiliate marketing and sales enablement.

The ideal candidate is a growth marketer who understands business numbers and can connect every marketing activity to leads, conversions, revenue and business outcomes.

You should be equally comfortable discussing:

CAC → Traffic → Leads → Conversion → Revenue → ROI The role requires someone who is highly hands-on, entrepreneurial and comfortable using AI as a core marketing capability.

Key Responsibilities

1.

Build

Marketing as a Business Growth Engine

- Develop and execute Lark's overall marketing and growth strategy.
- Build marketing plans directly aligned with business and revenue targets.
- Identify current customer acquisition channels and growth opportunities.
- Develop campaigns that generate measurable leads, customers and revenue.
- Own marketing funnel from awareness → acquisition → engagement → conversion → retention.
- Work closely with the sales team to improve lead quality and conversion.
- Establish clear ROI and performance metrics for every major marketing initiative.

2.

Growth

Hacking & Demand Generation

- Design and execute innovative growth experiments across digital and offline channels.
- Identify opportunities for rapid, scalable customer and partner acquisition.
- Build and optimize acquisition funnels.
- Run A/B testing across campaigns, landing pages, creatives and messaging.
- Identify high-performing channels and scale them.
- Continuously experiment with new platforms, formats and distribution channels.
- Develop growth loops and referral-led acquisition strategies.

The expectation is to build growth—not simply run campaigns. 3. Organic & Inorganic TrafficOwn the strategy for both organic and paid acquisition, including:

- SEO
- Content marketing
- Google Search
- Social media
- LinkedIn
- YouTube
- Performance marketing
- Paid social
- Email marketing
- WhatsApp marketing
- Community-led growth
- Referral programs
- Partner marketing
- Affiliate marketing

Build a sustainable combination of organic traffic + paid acquisition + partnerships + referrals. 4. AI-First MarketingLark expects the Head of Marketing to be an early adopter and power user of AI.

- Use AI tools extensively for content creation, research,



campaign development and analysis.
- Build AI-assisted marketing workflows and automation.
- Use AI for content ideation, copywriting, creative generation and personalization.
- Use AI for SEO research and content optimization.
- Use AI for customer and campaign analysis.
- Build AI-powered marketing dashboards and intelligence workflows.
- Experiment with AI agents and automation to improve marketing productivity.
- Use Autopilot / AI-assisted workflows wherever practical across content, marketing operations and analysis.
- Evaluate emerging AI tools and continuously improve Lark's marketing stack.

The goal is to build a high-output marketing organization using AI, rather than simply increasing headcount. 5. Content & Brand

- Develop Lark's content strategy across all major channels.
- Build thought leadership around investment-backed credit, wealth, liquidity, lending and fintech.
- Develop high-quality content for LinkedIn, websites, blogs, YouTube, social media and WhatsApp.
- Build founder-led content and thought leadership.
- Create campaigns that make complex financial products simple and compelling.
- Develop marketing narratives, campaigns and creative concepts.
- Build Lark into a recognized brand in the fintech and wealthtech ecosystem.

6. Affiliate & Partnership MarketingOwn and scale Lark's affiliate marketing engine.

- Build an affiliate partner network.
- Develop affiliate acquisition and incentive programs.
- Create partner onboarding and marketing kits.
- Track affiliate traffic, leads, conversions and revenue.
- Identify high-performing affiliates and scale them.
- Build referral and revenue-sharing models.
- Work with wealth firms, MFDs, fintechs, creators, communities and other distribution partners.
- Develop co-marketing campaigns with strategic partners.

7. Marketing-Led SalesMarketing at Lark is expected to directly contribute to revenue.

- Generate qualified leads for Lark's B2B and B2C businesses.
- Build campaigns for MFDs, IFAs, wealth firms, stock brokers, fintechs and lenders.
- Develop account-based marketing campaigns for strategic prospects.
- Create sales enablement material and campaign assets.
- Work closely with Business Development and Sales teams.
- Track the complete journey from campaign → lead → opportunity → customer → revenue.
- Improve marketing contribution to overall sales pipeline.

8. Marketing Analytics & Business MetricsThe Head of Marketing must be highly comfortable with numbers.

Own and monitor

- Website traffic
- Organic traffic
- Paid traffic
- Leads
- MQLs / SQLs
- Conversion rates
- CAC
- CPL
- CPA
- ROAS
- Revenue per channel
- Marketing ROI
- Customer acquisition
- Partner acquisition
- Affiliate performance
- Funnel performance
- Retention and engagement





Build a Marketing Intelligence layer that provides clear visibility into what is working and what is not. Required Experience & Skills

- Minimum 5 years of marketing experience, preferably in Fintech, Financial Services, Lending, Wealthtech, SaaS or technology.
- Proven track record of driving measurable business growth through marketing.
- Strong experience in growth marketing and performance marketing.
- Demonstrated experience in building acquisition funnels.
- Strong understanding of SEO and organic growth.
- Strong understanding of paid acquisition and digital advertising.
- Experience in affiliate and referral marketing.
- Excellent understanding of marketing analytics and business metrics.
- Strong content and storytelling capabilities.
- Experience working with sales teams and revenue targets.
- Robust understanding of customer acquisition economics.
- Hands-on experience with AI marketing tools and automation.
- Ability to work with data and make decisions based on metrics.

Preferred Experience

Candidates with experience in the following will be preferred:

- Fintech / Lending / NBFC
- Wealthtech / Investment platforms
- B2B2C businesses
- Digital lending
- Affiliate-led growth
- Marketplace or platform businesses
- Performance marketing
- SEO-led growth
- Community-led growth
- Creator/influencer marketing
- Marketing automation
- AI-powered marketing
- Growth experimentation

What We Are Looking For

We are not looking for a traditional brand marketing manager.

We are looking for a growth-oriented business leader who happens to be excellent at marketing.

The right candidate should be able to take a business target and answer:

How much traffic do we need?

How many leads do we need?

Which channels will deliver them?

What will it cost?

What conversion rate do we need?

How will we scale it?

And ultimately—how much revenue will marketing generate?

You should be comfortable building campaigns yourself, analysing the numbers, testing ideas, using AI tools, killing what doesn't work and scaling what does.

Success in the Role

Within the first 6–12 months, success will mean:

- Significant growth in qualified organic and paid traffic.
- Strong growth in marketing-generated leads.
- Improved lead-to-customer conversion.
- Scalable affiliate and referral channels.
- Reduced customer acquisition cost.
- Increased marketing-attributed revenue.
- A strong and consistent content engine.
- AI-powered marketing workflows across the organization.
- A measurable and predictable marketing funnel.
- Marketing becoming a core growth engine for Lark's business.

Why Join Lark?

- Build the marketing function of a rapidly growing fintech from the ground up.
- Work at the intersection of Fintech, Wealthtech, Lending and AI.
- Direct ownership of growth and revenue impact.
- Work closely with the Founder & CEO and leadership team.
- Opportunity to build an AI-first marketing organization.
- High ownership, autonomy and entrepreneurial environment.
- Be part of Lark's mission to build the credit infrastructure for India's investment economy.

Apply: Share your CV along with examples of 2–3 marketing campaigns or growth initiatives where you can demonstrate measurable business impact.

📌 Head of Marketing (Noida)
🏢 LARK FINSERV- THE LAS
📍 Noida