Head - Marketing, Jewels

Location: Mumbai, India

About the Role

As Head – Marketing for Reliance Jewels, you will own the brand — building consideration, driving customer acquisition, store footfalls and repeat business across every market and channel the brand plays in. Reporting to the Head – Jewels, you'll set the marketing strategy, brand positioning and communication architecture, and lead everything from ATL and digital to CRM, regional marketing and visual merchandising.

You'll build the integrated annual marketing calendar — aligning product launches, festivals, weddings and key jewellery occasions with mass-media campaigns, digital performance marketing and in-store visual merchandising, so every campaign lands as one consistent brand experience. You'll drive customer acquisition and engagement through sharper digital targeting and campaign optimisation, and own the media planning and analytics that tell you what's working and where to reinvest.

You'll shape the customer experience and CRM strategy end-to-end — from acquisition through purchase to post-purchase engagement and loyalty — using customer and transaction insight to personalise communication and build repeat business. Regionally, you'll enable stores and local teams with campaigns and activations that reflect local customer preferences and cultural occasions.

Working closely with Revenue & Merchandising, Operations, Store Expansion, E-commerce and Finance, you'll also govern marketing budgets, agency relationships and campaign compliance, while building a high-performing marketing organisation across brand, digital, analytics, CRM, regional marketing and visual merchandising.

Key Responsibilities

- Define and strengthen brand positioning, value proposition and communication architecture across customer segments and jewellery categories.




- Build the integrated annual marketing calendar, aligning campaigns with product launches, festivals, weddings and key purchase occasions.
- Lead ATL campaign development and execution across television, print, outdoor and radio to build brand trust and relevance.
- Drive digital marketing and performance-marketing channels to improve customer acquisition, engagement and conversion.
- Own media planning, channel mix and marketing analytics to measure campaign effectiveness and optimise investment.
- Define and drive the customer experience and CRM strategy across acquisition, purchase and post-purchase lifecycle stages.
- Develop regional and local marketing plans tailored to customer preferences, cultural occasions and competitive dynamics.
- Set visual merchandising standards for stores, windows and campaign displays, and ensure consistent in-store execution.
- Govern marketing budgets, agency engagement and vendor commercial approvals in line with compliance requirements.
- Build and lead a high-performing marketing organisation across brand, digital, analytics, CRM, regional marketing and visual merchandising.

Job Specification / Candidate Requirements
- 12-15+ years of marketing leadership experience, ideally within retail, jewellery, luxury or fashion/lifestyle brands.
- MBA or equivalent postgraduate qualification in Marketing preferred.
- Demonstrated experience running integrated ATL, digital and CRM campaigns at brand or business-unit level.
- Experience managing large marketing budgets, media agencies and vendor relationships.
- Exposure to visual merchandising and in-store brand execution is an advantage.

Required Skills
- Brand Strategy & Positioning
- Integrated Marketing Campaign Management
- Digital & Performance Marketing
- CRM & Customer Lifecycle Marketing
- Media Planning & Marketing Analytics

📌 Head - Marketing, Jewels (Mumbai)
🏢 Reliance Retail
📍 Mumbai