Drive revenue over 2000 Crore from the B2C/B2B ecosystem of Channel Partners across the entire country.

Continuously work on Digital transformation journey improve existing products or build recent products for partners. Introduce new models of channel development & engagement.

Overall responsible for channel wise sales revenue, partner ROI, service to partner & NPS.

Channel Development

- Introduce new digital technologies to scale the partner channel ecosystem &

Operations

- Digitally transform the current processes and ways of working like partner portal,

digital onboarding, corporate portal etc.
- Develop new channel management models like Master Franchise, Rural franchise, Key

Accounts etc.
- Define and implement channel segmentation, value proposition & acquisition strategy
- Conduct in-depth research to identify current market opportunities and consumer preferences to run Geo-based expansion strategy for the franchise channel

Partner Management & Engagement:
- Responsible for key channel metrics for partner management like revenue, ROI,

partner SLA management, compliance, partner training & channel NPS
- Defining & driving engagement program for B2B & B2C channel partners to improve operational efficiency
- Closely work with Sales Heads on the GTM and Channel Activation Strategy and roll out channel wise activation programs to drive sales
- Run Special Key Account Management programs for top clients
- Define and monitor Key partner performance KPIs like NPS, store operations, brand guideline, compliance, complaints etc.
- Driving productivity of channels (B2C & B2B)



via different business propositions &

programs

Partner Development

- Onboard new partners and responsible for creating and implementing post onboarding partner success journey
- Use digital properties given to franchise for enabling DIY marketing tools like partner portal, AI/ML recommendation engine usage, OBD, GMB, SNS
- Staging the channel partners in different buckets basis the aging of the channel partners

& defining the growth plan through market support for each category, like Matured Vs

Maturing Vs. newly onboarded

- Building new avenues for growth, sustaining the existing ones and responsible in bringing in revenues for franchise partners
- Ensure the benchmark level of skilling of the partner & its employees

Channel Activation

- Design and execute annual channel activation roadmap across tier 1/ 2/ 3 & rural cities.
- Budget management and promotional spending to maximize ROI and budget efficiency

People management

- Hire, Develop, Coach and Lead successful team leaders with high-quality personnel to deliver profitable growth
- Motivate & Mentor diverse team to achieve key performance targets

Experience: 10 to 12 years
- Qualification Background: MBA from a reputed business school
- Prior Experience/Background: Minimum of 5 years of experience dealing with franchisee/retail/distributors business management.
- Experience in designing and implementing tech enabled partner management programs.
- Preferred Industry: QSR, Retail, Telecom, Tyre, Consumer Durables, FMCG, etc.
- Stint in sales is preferred [email protected]

📌 Head Channel Marketing (Gurugram)
🏢 UNISON INTERNATIONAL CONSULTING ( The Recruitment
📍 Gurugram