Unity Small Finance Bank is a new-age financial institution that uses best-in-class technology to offer safe, convenient, and easy banking services. The bank focuses on delivering a seamless digital and in-branch experience, making banking accessible and user-friendly for diverse customers. By combining robust security with innovative solutions, Unity Small Finance Bank aims to build long-term trust with its clients.

The work environment encourages collaboration, technology-driven thinking, and customer-centric decision-making, providing team members with opportunities to contribute to impactful financial services.

Role & Responsibilities:

Growth Strategy & Performance

- Develop and execute growth strategies across acquisition, activation, retention, and monetization
- Identify and optimize growth channels primarily affiliates
- Track and improve key metrics such as CAC, LTV, conversion rates, engagement, and retention
- Run A/B tests and experiments to optimize campaigns, landing pages, and funnels
- Analyze user behavior and campaign performance to generate actionable insights
- Work closely with product, design, and sales teams to align growth initiatives

Social Media Strategy & Execution

- Create and implement platform-specific social media strategies aligned with business goals
- Manage content calendars across platforms (Instagram, LinkedIn, Twitter, YouTube, etc.)
- Oversee creation of engaging content including posts,



reels, videos, and campaigns
- Monitor social trends and leverage them for brand growth and virality
- Manage community engagement and maintain a consistent brand voice
- Collaborate with influencers, creators, and partners to expand reach

Analytics & Reporting

- Track and report performance across growth and social channels
- Translate data into insights and actionable strategies for stakeholders

Requirements:

- Graduation OR PG in Marketing
- 4 to 6 years of experience in growth marketing, performance marketing, or social media strategy
- Proven track record in scaling social media accounts and driving measurable growth
- Experience with campaign optimization, A/B testing, and performance tracking
- Hands-on experience with analytics and marketing tools such as GA4, Meta Ads, HubSpot, etc.

Skills / Knowledge:

- Strong understanding of performance marketing, growth frameworks, and digital ecosystem
- Knowledge of customer acquisition strategies, lifecycle marketing, and funnel optimization
- Hands-on experience in managing multi-channel campaigns (paid and organic)
- Familiarity with data analysis, reporting tools, and marketing automation platforms
- Understanding of content strategy and social media algorithms

You may send your CV to [email protected] with "Growth Manager" in the subject line.

📌 Growth Manager (Navi Mumbai)
🏢 Unity Small Finance Bank
📍 Navi Mumbai