Job Title: Growth Executive - Mumbai

We architect deeply personalized, data-driven user experiences. We are looking for a hands-on Growth Executive to own our lifecycle, CRM, and retention execution end-to-end. Operating at the intersection of AI and the global creator economy, your mission is to turn casual signups into hyper-loyal, repeat campaign buyers.

You will be the master operator of our WebEngage stack, working crossfunctionally with Product, Performance Marketing, Analytics, and Customer Success to move core activation and LTV metrics. If you are a rigorous, tool-fluent CRM executioner who believes in data over guesswork, this is your playground.

Job Responsibilities

? WebEngage Orchestration: Own the day-to-day execution, segmentation, and channel orchestration across email, push notifications, in-app messaging, WhatsApp, and SMS.

? Lifecycle Journey Mapping: Build, deploy, and continuously optimize advanced, non-generic automated journeys for onboarding, early activation, habit formation, and win-back.

? Loyalty & Reactivation: Set up and monitor our loyalty tier logic (Elite progression) and run aggressive campaigns to reactivate dormant segments.

? Rigorous Experimentation: Run a disciplined A/B testing cadence with proper holdout groups to measure actual incremental lift and revenue—not just vanity metrics like opens and clicks.

? Persona Segmentation:



Build and localize data segments based on user personas (Creators, SMBs, Agencies), geographies, and spend tiers.

? CRM Stack Health: Guard deliverability, domain reputation, user fatigue limits, and compliance protocols as fiercely as you do conversion numbersKey Skills:Mandatory:

? The Tech Stack: Deep, hands-on fluency with WebEngage (or equivalent enterprise platforms like MoEngage / CleverTap). You know how to set up events, triggers, and custom attributes.

? Global Exposure: Proven track record of running lifecycle campaigns targeted at competitive international markets.

? Move the needle on signup-to-first-campaign and first-to-third-campaign user progression within a strict 30-day window.

? Ensure all retention programs are thoroughly diagnosed using data before they are designed—no copypaste journeys.

? Maintain absolute data accuracy and explicit attribution across all lifecycle user funnels.

Target Industry: Open

Gender: Open

Experience: 1-2 years of hands-on experience as a Lifecycle, CRM, or Retention Marketing operator.

Job Location: Andheri East, Mumbai

Working Days: 5 days

Work Timings: 10am to 7.30

Qualification: B.Tech/B.E. from a Tier 1 Institute (IIT, NIT, or equivalent)

Notice Period: Immediate to 30 days

Relocation candidates: No

Pay: ₹1,500,000.00 - ₹1,700,000.00 per year

Work Location: In person

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