16 Aug
|
Cinco India
|
Coimbatore
16 Aug
Cinco India
Coimbatore
Graphic Designer cum Video Editor – Real Estate
Department: Marketing
Industry: Real Estate / Construction
Location: Coimbatore
Employment Type: Full-time, On-site
Experience: 2–5 Years
Preferred Experience: Candidates with Real Estate / Construction / Architecture / Property Marketing experience preferred
Job Summary
We are looking for a creative and skilled Graphic Designer cum Video Editor to join our Real Estate Marketing team. The candidate will be responsible for creating high-quality visual content for our real estate projects, brand campaigns, social media platforms, digital advertising, property launches and marketing collateral.
The ideal candidate should have strong expertise in graphic designing, video editing, motion graphics and visual storytelling , with an understanding of how to present real estate projects in an attractive and engaging manner.
Key Responsibilities1. Graphic Design
- Create creative and engaging designs for real estate projects and brand campaigns.
- Design creatives for Instagram, Facebook, LinkedIn, YouTube, Google Ads and other digital platforms .
- Design brochures, flyers, leaflets, standees, hoardings, banners, invitations and project collaterals .
- Create project launch creatives, offer creatives, festival creatives and campaign materials.
- Design presentations, sales decks and project marketing materials.
- Edit and enhance property photographs for marketing purposes.
- Create visuals showcasing project amenities, floor plans, specifications, location advantages and USPs .
- Ensure all creatives follow the company's brand guidelines and maintain visual consistency.
1. Video Editing & Content Creation
- Edit property walkthrough videos, project videos, promotional videos, brand films and customer testimonials .
- Create engaging Instagram Reels, YouTube Shorts and social media videos .
- Edit site-progress videos showcasing construction updates and project development.
- Create promotional videos highlighting project features, amenities, location and lifestyle benefits.
- Handle video cutting, transitions, subtitles, music, sound effects, colour correction and basic colour grading.
- Create engaging video content from raw footage captured at project sites.
- Adapt videos into different formats for Instagram, YouTube, WhatsApp,
websites and digital advertisements .
1. Motion Graphics & Animation
- Create basic to advanced motion graphics, animated text, transitions, kinetic typography and visual effects .
- Create animated project features, pricing/offer highlights, location maps and amenity showcases.
- Develop engaging visual storytelling for real estate campaigns.
- Create branded intros, outros, lower thirds and other reusable video elements.
1. Property Shoot & Content Production
- Participate in project/site shoots for photos and videos.
- Capture or assist in capturing property walkthroughs, construction progress, amenities and project events .
- Coordinate with photographers, videographers and external agencies when required.
- Knowledge of camera, lighting, gimbal and drone footage will be an added advantage.
- Convert raw site footage into professional marketing content.
1. Social Media & Digital Marketing Support
- Work closely with the Marketing, Digital Marketing, Content and Sales teams to understand campaign requirements.
- Create visual content based on monthly social media and campaign calendars.
- Develop creative concepts for property launches, lead-generation campaigns, offers, festivals and events .
- Stay updated with current Instagram Reels, video trends, design trends and real estate content formats .
- Create content that is visually appealing while supporting lead generation and project enquiries.
1. Brand & Campaign Support
- Maintain consistency across all project and corporate brand communication.
- Translate marketing concepts and campaign ideas into strong visual designs.
- Support new project launches with complete creative requirements.
- Coordinate with the marketing team to deliver creatives within campaign timelines.
- Maintain organised folders for design files, raw footage, project assets and final outputs.
Required Skills
- Strong knowledge of Adobe Photoshop and Adobe Illustrator .
- Solid video editing skills using Adobe Premiere Pro .
- Good knowledge of Adobe After Effects for motion graphics.
- Knowledge of Canva / CapCut / DaVinci Resolve will be an added advantage.
- Strong understanding of typography, composition, colour and visual hierarchy.
- Good understanding of video storytelling, pacing, transitions and sound design .
- Knowledge of social media creative sizes and video formats.
- Ability to work with multiple projects and meet tight deadlines.
- Strong creative thinking and attention to detail.
Preferred Real Estate Experience Candidates with experience in Real Estate / Construction / Architecture / Interior Design / Property Marketing will be preferred.
The candidate should understand how to visually communicate:
- Residential projects
- Apartments and villas
- Project amenities
- Floor plans
- Location advantages
- Construction progress
- Property walkthroughs
- Project launches
- Offers and campaigns
- Customer testimonials
- Lifestyle and community-based content
Software Requirements
Mandatory:
- Adobe Photoshop
- Adobe Illustrator
- Adobe Premiere Pro
Preferred:
- Adobe After Effects
- Canva
- CapCut
- DaVinci Resolve
- Lightroom
- AI-based creative/video tools
Qualification
- Bachelor's degree / Diploma in Graphic Design, Visual Communication, Multimedia, Animation or related field.
- Relevant experience and a strong portfolio can be considered in place of formal qualification.
Experience 3–6 years of relevant experience in Graphic Design and Video Editing.
Real Estate / Construction industry experience is preferred.
Portfolio Requirement
Candidates must submit a portfolio/showreel along with their resume.
Portfolio should preferably include
- Real estate creatives
- Social media designs
- Reels
- Property walkthrough videos
- Project promotional videos
- Motion graphics
- Brand campaigns
- Digital advertisements
Key Competencies
- Creative thinking
- Visual storytelling
- Strong design sense
- Video editing expertise
- Attention to detail
- Time management
- Ability to handle multiple projects
- Understanding of real estate marketing
- Ability to work under tight deadlines
- Team collaboration
- Willingness to learn new design and AI tools
📌 Graphic Designer cum Video Editor (Coimbatore)
🏢 Cinco India
📍 Coimbatore