Total exp- 8-12 yrs

Location-Kochi, Chennai, Bangalore, Trivandrum

We are seeking an experienced Google Tag Manager (GTM) and Google Analytics 4 (GA4) Developer with 6+ years of experience in digital analytics implementation, tag management, and eCommerce tracking. The ideal candidate will have expertise in implementing end-to-end analytics solutions, designing scalable data layers, configuring GTM, and delivering actionable business insights for online commerce platforms. The candidate will work closely with business stakeholders, product owners, marketing teams, and development teams to enable data-driven decision-making.

Key Responsibilities

Analytics Implementation & Tag Management

- Design, implement, and maintain tracking solutions using Google Tag Manager (GTM) and Google Analytics 4 (GA4).
- Configure and manage tags, triggers, variables, and custom events across websites and mobile web applications.
- Define and implement robust Data Layer architectures for scalable analytics implementations.
- Develop tracking specifications and implementation documentation.
- Ensure accurate collection of customer behavioral and conversion data.

eCommerce Analytics

- Implement and maintain GA4 Enhanced eCommerce Tracking.
- Configure tracking for:
- Product Impressions
- Product Detail Views
- Search Tracking
- Add/Remove from Cart
- Checkout Funnel Tracking
- Promotions & Campaign Tracking
- Purchases & Revenue Attribution
- Refund & Cancellation Tracking
- Analyze customer journeys, abandonment points, and conversion funnels.
- Support business teams in understanding customer behavior and sales performance.

Reporting & Insights

- Develop analytics dashboards using:
- Looker Studio
- GA4 Reporting
- BigQuery (preferred)
- Monitor KPIs related to:
- Revenue
- Conversion Rate
- Cart Abandonment
- Customer Acquisition
- Campaign Performance
- Provide actionable recommendations to improve digital experiences and conversions.

Validation & Quality Assurance





- Perform QA and validation using:
- GTM Preview Mode
- GA4 DebugView
- Chrome DevTools
- Tag Assistant
- Troubleshoot tracking issues and resolve data discrepancies.
- Ensure compliance with analytics governance standards.

Marketing & Advertising Integrations

- Implement and support integrations with:
- Google Ads
- DV360
- SA360
- Meta Pixel
- LinkedIn Insight Tag
- Floodlight Tags
- Configure campaign attribution and marketing performance tracking.

Stakeholder Collaboration

- Work with Product, Marketing, UX, and Development teams.
- Gather analytics requirements and prepare solution design documents.
- Provide guidance and best practices for analytics implementation.

Required Technical Skills

Core Skills

- Google Tag Manager (GTM)
- Google Analytics 4 (GA4)
- Enhanced eCommerce Tracking
- Data Layer Design & Implementation
- Event Tracking & Conversion Tracking
- JavaScript
- HTML5 / CSS3
- Tag Deployment & Validation
- Cross-domain Tracking
- Cookie & Consent Management

Analytics & Reporting

- GA4 Explorations
- Looker Studio
- Google BigQuery
- Funnel Analysis
- Customer Journey Analytics
- Attribution Reporting

eCommerce Platforms (Any)

- Shopify
- Salesforce Commerce Cloud (SFCC)
- Adobe Commerce / Magento
- CommerceTools
- SAP Commerce Cloud
- Custom Headless Commerce Platforms

Tools

- Google Tag Assistant
- Chrome DevTools
- Jira
- Confluence
- Postman

Preferred Skills

- BigQuery SQL
- Server-Side GTM
- Consent Mode v2
- CDP Platforms (Segment, mParticle, Tealium)
- A/B Testing Tools (Optimizely, VWO, Adobe Target)
- Experience working with Headless Commerce architectures
- Knowledge of Customer Data Platforms and Marketing Automation solutions

Desired Experience

- 6+ years of experience in Digital Analytics implementations.
- Minimum 3+ years of hands-on expertise in GA4 and GTM.
- Robust experience working on large-scale eCommerce platforms.
- Experience implementing end-to-end customer journey and conversion tracking.
- Experience working with global stakeholders and enterprise digital programs.

📌 Google Tag Manager, Google Analytics Developer (Kochi)
🏢 Tata Consultancy Services
📍 Kochi