Go to Market Lead (India)

Go to Market Lead (India)

16 Aug
|
Zafify
|
India

16 Aug

Zafify

India

? Hiring: GTM Lead – Revenue Operations & Growth

We’re looking for a highly entrepreneurial GTM Lead – Revenue Operations & Growth to build and scale our go-to-market engine across inbound, outbound, partnerships, and revenue operations .

This is not a traditional marketing or sales operations role . You’ll operate across growth, RevOps, demand generation, outbound strategy, and GTM execution, working directly with the founders.

? Location: India – Remote/Hybrid

US market overlap required

? Experience: 4–8 years in B2B SaaS GTM, Growth, RevOps, or Demand Generation

? Salary: ₹70,000 per month

? Key Responsibilities

Inbound & Growth

- Build and execute SEO and organic growth strategies
- Drive inbound pipeline through content, landing pages, and CRO
- Develop blogs, case studies, webinars, newsletters, and industry insights
- Drive founder-led and company-led LinkedIn growth
- Build lifecycle email, nurture, and lead-scoring systems
- Develop vertical-specific messaging for healthcare, dental, medspa, optometry, and related sectors

Outbound & Pipeline Generation

- Build outbound systems for US and international markets
- Define ICP segmentation and account targeting
- Develop email, LinkedIn, referral, and conference-based outbound playbooks
- Set up sequencing and outreach workflows
- Manage SDR workflows and continuously experiment with pipeline generation

Revenue Operations

- Own CRM structure, hygiene, dashboards, and reporting
- Define funnel stages and improve pipeline visibility
- Analyze CAC, conversion rates, attribution, and GTM efficiency
- Improve lead routing and sales workflows
- Build weekly/monthly GTM reporting for founders

Partnerships & Growth





- Develop channel and referral partnerships
- Coordinate co-marketing initiatives and webinars
- Build customer referral and advocacy programs
- Identify and test new acquisition channels

? What We’re Looking For

- 4–8 years of relevant B2B SaaS experience
- Strong understanding of SEO, inbound, content-led growth, and demand generation
- Hands-on CRM experience ( HubSpot preferred )
- Strong understanding of outbound and pipeline generation
- Analytical, process-oriented, and highly execution-focused
- Comfortable working independently in a quick-paced startup environment
- Excellent communication and problem-solving skills

⭐ Bonus Points

- Healthcare SaaS, Dental SaaS, or Vertical SaaS experience
- Experience scaling GTM at a <$2M ARR company
- Experience with AI tools and automation workflows
- Webinar, lifecycle marketing, or partnership experience
- Multi-market GTM exposure across US/UK/APAC

?️ Tools Exposure HubSpot | Salesforce | Apollo | Clay | Instantly | Smartlead | Google Analytics | Search Console | Ahrefs | SEMrush | LinkedIn Sales Navigator | Marketing Automation & AI Tools

? Success in This Role

You’ll be measured by

- Inbound pipeline growth
- Outbound meetings generated
- SEO & organic traffic growth
- Lead-to-demo conversion
- GTM reporting and operational efficiency
- Funnel visibility and process maturity
- Contribution to ARR growth

Why Join? ✨ Work directly with founders

✨ Build the GTM engine from the ground up

✨ High ownership and visibility

✨ Work across Growth, RevOps, Sales & AI

✨ Opportunity to grow into a senior GTM leadership role

Interested? Apply now or share your profile with us!

📌 Go to Market Lead (India)
🏢 Zafify
📍 India

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