- To facilitate the Sales team for achievement of Annual Business Plan (ABP), increase in distribution, visibility and market share.
- Work closely with the sales team for coverage, Distribution and Display objectives in line with Annual Business Plan (ABP).
- Guide the Sales team for establishing Sales Targets - Brand wise - Pack wise as per ABP.
- Help them in breaking the sales and distribution targets Geographically, Monthly, Weekly & Daily.
- Co-ordinate with Sales team and establishing Sales Territory.
- Analyze Stock Movement based on the secondary sales and help them in their inventory planning.
- Regularly up-date on sales trends
- Regularly up-date on the market developments, opportunities and competition
- Drive the sales team to focus on channel wise distribution to build distribution, visibility and volumes.
- Have Periodic review on the Progress of Business, Weekly, Monthly, Quarterly, and on Yearly basis
- Have a Explicit focus on Traditional Channels to build Distribution, Visibility and volumes.
Regularly have financial review with the accounts department to ensure that the Budgeted Top-line and Profit Targets are achieved