Job Title: General Manager Digital mVAS & Ailiate

This position is for Immediate Joiners only

Location: Gurgaon, India (Work from Office)

Employment Type: Full-Time

Experience: 7+ Years

Industry: Telecom VAS | Digital Services | DCB | Affiliate Marketing

About the Role

We are looking for a highly driven and result-oriented General Manager Digital VAS with extensive experience in the Telecom VAS ecosystem, Direct Carrier Billing

(DCB), Affiliate Marketing, and Global Digital Partnerships. The ideal candidate should have a proven track record of generating revenue, onboarding telecom operators, DCB aggregators, advertisers, publishers, and affiliate partners across multiple international markets.

This is a high-performance, target-driven role that requires exceptional business acumen, strong industry relationships, and the ability to work under pressure while managing multiple stakeholders globally.

Key Responsibilities

Business Development

¢

¢

Develop and execute global business strategies for Digital VAS and Direct

Carrier Billing (DCB) services.

Identify and onboard new telecom operators, carrier billing aggregators,

payment providers, and VAS partners across international markets.

Generate new business opportunities in regions including Asia, Middle East,

Africa, Europe, LATAM, and CIS.

Establish strategic partnerships with advertisers, publishers, affiliate networks,

content providers, and technology partners.

Own end-to-end commercial discussions including negotiations, pricing,

contracts, and commercial closures.

Build a sustainable business pipeline to consistently achieve monthly and quarterly revenue targets.

Zeen Digital | 425, Spaze iTech Park, Sector 49, Sohna Road, Gurgaon | www.zeendigital.world

Direct Carrier Billing (DCB)

¢

¢

¢

Strong understanding of worldwide Direct Carrier Billing ecosystems.

Experience working with telecom operators and DCB aggregators.

Manage commercial onboarding and integration of new carrier billing connections.

¢

¢

Identify new operator opportunities and optimize existing partnerships.

Coordinate with technical teams during API integration, testing, certification,

and commercial launch.

Drive transaction growth and improve conversion rates across existing DCB connections.

¢

Ailiate & Performance Marketing

¢

¢

Build and manage global affiliate programs.

Recruit and onboard advertisers, publishers, media buyers, affiliate networks,

and traffic partners.

¢

¢

¢

Scale CPA, CPL, CPS, CPI, and RevShare campaigns.

Monitor campaign performance, ROI, fraud prevention, and publisher quality.





Collaborate with marketing teams to optimize campaign performance and maximize revenue.

Account Management

¢

¢

¢

Manage key international accounts and strategic partners.

Ensure long-term relationship management and business growth.

Conduct regular business reviews with operators, partners, advertisers, and publishers.

¢

Resolve commercial and operational escalations efficiently.

Revenue & Growth

¢

¢

¢

Own monthly, quarterly, and annual revenue targets.

Forecast sales pipeline and revenue accurately.

Identify new monetization opportunities across VAS, OTT, gaming, VPN,

astrology, subscriptions, and digital content.

¢

Continuously explore recent countries, operators, and emerging payment technologies.

Zeen Digital | 425, Spaze iTech Park, Sector 49, Sohna Road, Gurgaon | www.zeendigital.world

Market Intelligence

¢

¢

Monitor global telecom and fintech trends.

Identify new carrier billing regulations, payment innovations, and digital content opportunities.

¢

Conduct competitor analysis and recommend business expansion strategies.

Required Skills

Telecom & VAS

¢

¢

¢

¢

¢

815 years of Telecom VAS industry experience.

Deep knowledge of global Direct Carrier Billing ecosystems.

Experience working with telecom operators and carrier billing aggregators.

Strong understanding of Mobile VAS business models.

Knowledge of subscription billing, recurring payments, OTP flows, and mobile payment ecosystems.

Business Development

¢

¢

¢

¢

Strong international business development experience.

Excellent negotiation and commercial closure skills.

Proven ability to close high-value global partnerships.

Robust network within Telecom VAS and digital payments industry.

Ailiate Marketing

¢

¢

¢

¢

Hands-on experience with affiliate marketing platforms.

Experience managing global advertisers and publishers.

Knowledge of affiliate tracking platforms, attribution, and postback integrations.

Understanding of CPA, CPL, CPS, CPI, and RevShare models.

Commercial Skills

¢

¢

¢

¢

¢

¢

Revenue forecasting

Sales pipeline management

Contract negotiation

P&L; ownership

Commercial strategy

Business planning

Zeen Digital | 425, Spaze iTech Park, Sector 49, Sohna Road, Gurgaon | www.zeendigital.world

Technical Understanding

¢





¢

¢

¢

¢

¢

¢

API integrations

Payment gateways

Direct Carrier Billing APIs

Subscription platforms

Telecom integrations

Affiliate tracking platforms

Mobile app and web monetization

Desired Candidate Prole

¢

¢

¢

¢

Graduate in Engineering, Business, Marketing, or related field; MBA preferred.

815 years of relevant Telecom VAS experience.

Proven experience managing international markets.

Existing relationships with telecom operators, DCB aggregators, advertisers, and publishers.

¢

¢

¢

¢

Strong presentation and communication skills.

Comfortable working with international clients across multiple time zones.

Highly analytical with strong commercial judgment.

Self-motivated, entrepreneurial, and execution-focused.

Performance Expectations (KPIs)

The successful candidate will be expected to consistently deliver measurable business outcomes, including:

KPI

Target

As assigned by management

4-5 per quarter

Monthly Revenue Target

New Operator/DCB Connections

New Advertiser Onboarding

56 per month

New Publisher/Ailiate Onboarding 5-6 per month

New International Partnerships

Campaign Launches

Revenue Growth

Partner Retention Rate

Commercial Closures

Pipeline Coverage

35 per quarter

15+ per month

2030% YoY

> 90% As per quarterly business plan
>
> Minimum 3 monthly revenue target
>
> Zeen Digital | 425, Spaze iTech Park, Sector 49, Sohna Road, Gurgaon | www.zeendigital.world

Work Workplace This is a full-time, work-from-office role based in Gurgaon. The position requires regular interaction with international clients across different time zones and demands flexibility to support business discussions outside standard office hours when necessary.

The role is suited to professionals who thrive in high-pressure, high-growth environments, can manage multiple priorities simultaneously, and are comfortable being accountable for ambitious commercial targets.

What We're Looking For

We are seeking a high-caliber commercial leader who combines deep telecom VAS expertise with a strong global network and a proven ability to build revenue-generating partnerships. The ideal candidate has successfully operated in fast-paced organizations, consistently met demanding business targets, and demonstrates resilience, ownership, and a strong execution mindset. Experience in scaling DCB,

Gaming, Digital Subscriptions, Affiliate Marketing, and Performance-based Digital

Services will be a significant advantage.

Zeen Digital | 425, Spaze iTech Park, Sector 49, Sohna Road, Gurgaon | www.zeendigital.world

📌 General Manager - MVAS Digital Marketing (Delhi)
🏢 Numero Mobile Delhi
📍 Delhi