16 Aug
|
Quantinsti Quantitative Learning
|
Mumbai
16 Aug
Quantinsti Quantitative Learning
Mumbai
About the role
QuantInsti runs Quantra, a platform of self-paced online courses in quant and algorithmic trading, and EPAT, a paid programme. This role owns the day-to-day execution of our email and WhatsApp campaigns for QuantInsti: planning them, building and scheduling them accurately, and then analysing whether they worked. You will work closely with content, design, and the counselling team.
The role suits someone precise and deadline-driven who enjoys both hands-on campaign work and reading the numbers afterwards.
Key responsibilities
1. Email and WhatsApp planning and creation
- Plan multi-touch campaigns (sales, webinars, nurture, ebooks) across audience segments, defining the audience, theme, cadence, and channel mix.
- Write and build email and WhatsApp copy that is clear, benefit-led, and compliant. Keep claims factual and modest, with no guaranteed-outcome language.
- Build responsive HTML emails and set up sends in the marketing platform, including personalisation, UTMs, and correct links.
- Set up lifecycle and automation flows, for example the sequence a new lead receives after signing up.
2. Error-free scheduling and QA
- Schedule email and WhatsApp campaigns with zero critical errors.
- Complete a pre-send QA checklist before every send (links, merge fields, subject, segment, tracking, render).
- Apply and confirm last-minute changes accurately.
3. Campaign performance analysis
- Publish weekly and monthly performance reports on time (open, click, conversion, revenue, by segment and channel).
- Turn campaign data into actionable insights and recommendations, not just numbers.
- Identify trends and anomalies early and escalate them quickly.
5. Website changes and verification
- Raise accurate website change requests with correct specifications, so there is no rework.
- Verify changes after they go live and sign them off.
- Audit course and pricing communication across the site for consistency and flag issues.
What we are looking for
- Experience: 1 to 3 years in email or CRM marketing, marketing operations,
or a similar hands-on campaign role. Strong candidates from adjacent backgrounds are welcome.
- Tools: Hands-on with a marketing automation or CRM platform (LeadSquared or similar): building, segmenting, scheduling, and tracking.
- WhatsApp: A working understanding of WhatsApp Business messaging, including the difference between Utility and Marketing messages, opt-in, and template approval.
- Analytics: Comfortable reading campaign metrics (open, click, conversion) and analytics such as GA4, building reports, and drawing out insights.
- HTML: Basic familiarity with HTML email and how it renders across clients.
- Precision: High attention to detail and a QA mindset. This role is measured heavily on error-free execution.
- Writing: Clear, concise written English for marketing copy, and care with factual, compliant claims.
- Delivery: Reliable under deadlines, with tight and sometimes same-day turnarounds.
Good to have
- Interest in finance, trading, or quant topics, since the content is technical.
- Exposure to email deliverability, list hygiene, and audience segmentation.
- Experience running or analysing paid or organic campaigns end to end.
About QuantInsti®: QuantInsti® was started in 2010, by the founders from iRage – a leading quant and algo trading firm in India. From its early days focused on bridging the industry knowledge gap in the field of high-frequency trading, we have come a long way in the last decade. Today, we have a user base from 180+ countries with a growth rate much over 50% year-on-year.
At QuantInsti®,
we swear by our goal of revolutionizing the way people approach the financial markets by empowering individuals and institutions with bleeding-edge education and technologies. We offer high-quality learning experience and best-in-class courses geared towards a global audience in quantitative trading and investing. Our in-house developed technology aims to bring institutional-grade tools and platforms to democratize systematic and quantitative trading.
We achieve this by putting technology at the core of our business. We have a complex ecosystem of microservices and applications deployed over a fully cloud-based infrastructure. Our tech stack includes Node.js, Vue.js, Python, and Docker. The team is driven by user experience, with a strong focus on delivering scalable software solutions to complex and evolving business goals.
Why you should join us:
At QuantInsti, we work at the cutting edge of FinTech and EdTech offerings. We work with the newest technologies with the goal of delivering the best experience to our users in a scalable manner, with high-performance and availability. If you love to be challenged intellectually, rest assured we have plenty of them for you. We follow an open and free work culture, where you are encouraged to ask questions, learn, and teach.
We offer a quick-paced environment where you take ownership of what you design and deliver. If you are looking for a move where you will find a reason to wake up every morning and rush to work, come join us.
Pay: ₹600,000.00 - ₹800,000.00 per year
Benefits
- Health insurance
- Leave encashment
- Provident Fund
Application Question(s):
- How many years of hands-on experience do you have in Email Marketing, CRM Marketing, or Marketing Operations?
- Which marketing automation/CRM platforms have you worked with hands-on?
- Have you independently planned, created, scheduled, and analyzed Email Marketing campaigns?
- How comfortable are you with WhatsApp Business messaging, including Marketing vs Utility messages, opt-ins, and template approvals?
Work Location: Hybrid remote in Mumbai, Maharashtra (400072)
📌 Email and WhatsApp Marketing Strategist (Mumbai)
🏢 Quantinsti Quantitative Learning
📍 Mumbai